Montpellier Business School

The COAST Chair

The COAST Chair

The COAST Chair explores the various drivers of societal change and transition mechanisms to achieve the UN Sustainable Development Goals.

The COAST Chair focuses on cultural and organisational transformations as fundamental levers to drive societal transformation towards a low-carbon economy.

Our findings demonstrate the need for sustainable transformation of our socio-economic practices and structures on the one hand, and of our convictions and belief systems on the other, in order to foster inclusive and ecological prosperity.

Areas of intervention

  • Raising awareness of the new management logic to incorporate sustainable transformation
  • Teach systems thinking and complex project management
  • Measure the impact of the organisation on the low carbon behaviour and practices of its stakeholders
  • Experiment with new narratives, new structures and strategic tools for environmental governance through action research
  • Bringing together transdisciplinary stakeholders and educating the general public to transform the economy of tomorrow

Specificities of the COAST Chair

  1. The Chair adopts a transdisciplinary approach to combine hard science expertise to assess the challenges and objectives, and social science expertise to promote sustainable transformation and stakeholder buy-in.
  2. The Chair is prefigurative, as it “practices what it preaches”. The Chair is changing its own practices in research, teaching and consulting to lead by example.

Missions of the COAST Chair

The Chair follows a simple but effective logic:

“Say what we do and do what we say about sustainable transformation”.

The Chair thus combines two strong and inseparable pillars to achieve sustainable transformation: “Communication” explores belief and meaning systems, and “Organizing” explores socio-economic practices and structures that can hinder or promote sustainable transformation.

The Chair is supported by :

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