Montpellier Business School

MSc Digital Marketing & Omnichannel Strategy

Master of Science

Programme overview

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

 

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Access

 3 or 4 year university degree

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Diploma

MSc

Level
Level

Bac +5 
(5-year university degree)

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Rhythm

Full time

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Intake

September 2023

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Language

English

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through customer-centricity approach.
  • Implement an omnichannel strategy focus on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

CAREER

  • Digital Marketing Specialist
  • CEM/CXM Specialist
  • Marketing Manager
  • Web Campaign Specialist
  • Business Analyst
  • Marketing and Communications Consultant
  • Brand and Client Experience Designer
  • E-Commerce Manager

MSc DIGITAL MARKETING & OMNICHANNEL STRATEGY : Why choose this MSc?

PEDAGOGICAL PROGRAMME

Download our brochure

Need more information on this programme (course, calendar…) ? Download the MSc brochure.

FREE TRAINING SESSION TO HELP YOU PREPARE THE INTERNATIONAL EXAM

The training  sessions are free and will help you to prepare yourself for the international admission exam. 

They are common to all of our programmes (Bachelor Programme, Master in Management Programme, Masters of Science Programmes)

The different training sessions will be 100% online: 

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Discover our MSC Tool Box, including a presentation of each test as well as exercises and solutions to train for the 2022 competition !

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