Claire and Pauline desacralize the process of business creation and found Néus, a Mediterranean concept incubated at Montpellier Business School
A concept born out of a pedagogical project and a beautiful friendship
Claire and Pauline met during the integration weekend in 2014, when they were entering the Montpellier Business School Bachelor program. Now in their final year of the Grande Ecole Program, Claire and Pauline have built their project on a solid three-year work-study experience.
“I am an assistant product manager in the fashion industry. I first worked for the L’Oréal Luxury group for the Cacharel brand, and then for the Athena brand within the Eminence group,” explains Pauline. “I also worked in operational marketing, with three years in distribution in the fashion sector in shopping centre management, sports with Decathlon and health with Baush & Lomb, “adds Claire.
“We had the Mediterranean and our passion for fashion in common. In Bachelor 3, in the entrepreneurship module, we worked on a group project, imagining a company that echoed this common passion. The professor having validated this work, we said to ourselves that it would be judicious to really create our company” explain the two students.
Their meeting with the coach of the Entrepreneurship Centre of Montpellier Business School
“Our project needed to mature. So we went to see the Entrepreneurship Centre to know the kind of support we could benefit from. And that’s when we discovered the pre-incubation process. We took advantage of these few months to fine-tune our project and carry out our market study. When Pauline and Claire were ready, they went into the Entrepreneurship Centre for incubation and that’s how they met Cyril Salort, one of the Entrepreneurship Centre’s ten coaches. “This support has been a real catalyst for our project. Through several workshops, Cyril enabled us to draw up our strategic plan with more hindsight, the objective being to feel more credible and legitimate in the eyes of potential investors, “explain Claire and Pauline.
“Cyril accompanied us at every stage of our business creation. He allows us to move forward quickly and even pushes us out of theory in order to launch the operationalization, “confide the two budding entrepreneurs.
Néus, an e-commerce platform to showcase the free creators of the South of France
Together, the two marketing experts imagined Néus, an e-commerce platform aimed at showcasing designers from the South of France. “The objective of this marketplace is to create a real showcase for independent designers who populate the Mediterranean, to increase their visibility, encourage local consumption and create vocations. »
“French fashion is not limited to Paris. The designers we are targeting are the bearers of free, uncomplexed, but also and above all responsible fashion. From sourcing to production, we want their designs and brand identity to be the bearers of a truly thoughtful ecological approach and responsible consumption.”
Claire and Pauline are now finalizing their financing and the creation of their website. In the meantime, you can follow behind the scenes of the creation of Néus directly on instagram.
Are you a student or graduate of Montpellier Business School and wish to join the school’s incubator? Contact the Entrepreneurship Centre team here.