Montpellier Business School
27 March 2023

Three MBS students reach the finals of the L’Oréal Brandstorm global innovation competition

Three MBS students reach the finals of the L’Oréal Brandstorm global innovation competition

In the second year of the Grande Ecole Program, MBS students have the opportunity to take part in the international L’Oréal Brandstorm Business Game as part of Jacqueline Boysselle and Amarja Pawar’s Inclusive Marketing & Communication course.

This year, three students, Maëva Dambonville, Julien Bernier and Chloé Gril, have made it to the final phase of the competition with their concept “Freck Yeah”, a project that they will be able to implement by working with the Paris headquarters of the major partner L’Oréal if they win the competition.

Innovation, inclusion and CSR are at the core of the project

The L’Oréal Brandstorm 2023 global competition is an innovation competition in which students have to imagine a product using the cosmetics company’s technologies while integrating the notions of metavers, CSR and inclusiveness.

” Before we started, we tried to analyze the trends in the cosmetics industry. If in the past, people used to try to hide their freckles, nowadays on social networks, lots of people try to create fake ones with cocoa and a toothbrush, for example.

However, no product officially exists for this practice but it is a real trend that gathers a large community. The idea is to offer a spray that allows you to create freckles of the size and color most suited to your desires and needs,” explains Chloe.

“For the technological aspect, we capitalized on the Modiface artificial intelligence, which allows the user to preview different looks and follow tutorials. We then worked on a refillable aluminum packaging to reduce the environmental impact of the product and imagined a wide range of shades to suit all skin types, all desires and all occasions,” says Julien.

A complementary trio wishing to specialize in marketing

Next Thursday, the trio will go to Paris for the first final of the competition. “The first selection round called on our creativity but also on our marketing and communication skills to produce a first pitch and a video. After the success of this first step, we had the opportunity to perform speed recruiting and to present Freck Yeah in front of a jury composed of L’Oréal’s HR and Marketing teams. Here we are in the final with the will to make the most of this adventure, which will have allowed us to gain a solid professional experience, but also to build a beautiful story of friendship” concludes Maëva.

In a few weeks, these three students will start their internship in marketing and communication in Paris, Brussels and Barcelona before taking a year off to improve their language skills and progress in their professional project in the cosmetics, fashion, watchmaking or jewelry sectors. Stay tuned.

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