Montpellier Business School

Dr. Osburg Victoria-Sophie

Osburg Victoria-Sophie
Fonction Associate professor
Teaching department Marketing, Sales and Communication Department


Short Bio

Dr. Victoria-Sophie Osburg joined MBS in 2021 as an Associate Professor in Marketing. Her research focuses on sustainability marketing and responsible consumption, particularly in the digital age. Her research projects also consider responsibility in the luxury industry and in the context of AI implementation in service interactions. Her research has been published in many leading journals such as Journal of Service Research, Tourism Management, Journal of Business Ethics, Journal of Business Research, and Psychology and Marketing. She also works as a Guest Editor for the Journal of Business Ethics and the Journal of Business Research, and she is a Co-track chair of the AMS World Marketing Congress.
Her teaching interests include Socially-responsible Marketing, Consumer Psychology and Behavior, Marketing (Management), and Marketing Communications. She has taught students from all levels (undergraduate, postgraduate, (E)MBA) and in different countries (UK, France, Germany, Hong Kong, Singapore).

Selected intellectual contributions

Liu H., Jayawardhena C., Osburg V.-S., Yoganathan V. & Cartwright S. 2021. Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132: 208-220.

Yoganathan V., Osburg V.-S. & Stevens C. 2021. Freedom and giving in game streams: A Foucauldian exploration of tips and donations on twitch. Psychology & Marketing, 38(6): 1001-1013.

Yoganathan V., Osburg V.-S., Kunz W. H. & Toporowski W. 2021. Check-in at the Robot-desk: Effects of automated social presence on social cognition and service implications. Tourism Management, 85: 104309.

Liu H., Liu W., Yoganathan V. & Osburg V. S. 2021. COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown. Technological Forecasting and Social Change, 166: 120600.

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