Montpellier Business School
24 September 2020

MBS reveals its new brand identity

MBS reveals its new brand identity

In line with the announcement of its new strategic plan, Montpellier Business School is renewing its visual identity in order to embody the broad outlines of the ambitions that will carry it through to 2025.


Training to transform. We prepare future decision-makers committed to a responsible world, driven by an ethic of global performance, aware of the social, societal and environmental impacts of their decisions on the world.


To embody the power of inclusion. Because we are convinced that inclusion is a lever for performance and collective transformation for businesses and the economic world, we want to be among the world’s leading schools of thought on the inclusion of all diversities.        


“Today more than ever, Montpellier Business School stands out for its convictions. The conviction that diversity in all its forms is a source of wealth for both society and business. The conviction that the sustainable success of any company depends on taking into account not only its economic performance, but also its societal and environmental performance. Through this new brand identity, we wanted to highlight our values and commitments to make a difference. ” Bruno Ducasse, Dean of Montpellier Business School.


Montpellier Business School becomes MBS to accelerate its international development

2020 is a turning point in the Montpellier Business School brand, which refocuses its identity on the three iconic letters of its name: MBS. The triple-accredited school, recognized under this name as a major player in higher education in France, thus aims to facilitate the development of its international reputation.

The concept of “hashtag-difference” as DNA

MBS has chosen to embody its unique positioning in the landscape of French business schools by accompanying its new logo with an emblem the “hashtag-difference”. This pictogram invented for MBS brings together the # character, symbol of sharing within human communities, and the sign ≠ sign of all differences. Two symbols in one for an MBS picto enhanced with meaning and linked to the school’s baseline: “Making a difference”.


MBS trains better than leaders : precursors

MBS is a pioneer in social openness and at the forefront of inclusion, because we believe that differences are powerful resources when they combine to contribute to positive societal transformations. “Bruno Ducasse, Managing Director of Montpellier Business School “Better than leaders, we are the precursors of responsible economic transition“.


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