MSc in Marketing


Key points

→ Duration: 16-months – 9 month courses + 4 to 6 months professional experience
→ Intake: once a year, end of September
→ Mode: Full Time
→ 472 hours from October to May
→ From June to December: Master Thesis & 4 months minimum of professional experience: internship or job

→ Credits: 90 ECTS
→ Language: Entirely taught in English
→ Certified by the label ‘Conférence des Grandes Ecoles’
→ Location: Montpellier Business School Campus
→ Tuition Fees: 13 000 €

Requirements

→ A Bachelor degree or equivalent
→ Good English: a certificate of TOEFL 65/120 or TOEIC 680/990 or IELTS 5.5/9
→ Relevant professional goals

Admission Process

→ Applications for the September 2017 intake are now open. You’ll need to fill a completed online application form (which can be saved and completed over time) using the Apply button above

→ Selected applicants are scheduled for admission interviews (via Videoconference)

Job opportunities

Marketing Manager, Operational Marketing Manager, Strategic Marketing Manager, Product Manager, Brand Manager, Manager International Development, Communication Manager, Mechandising Manager, International Marketing Manager...

Programme outline

The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy.

Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers' current and future purchase and consumption patterns. The programme contains an ideal balance between theory and practice, and the curriculum bring knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural,  food & wine and services.

We will provide you tools and techniques to foster your marketers’ skills, allow you to master the marketing processes to find new solutions for problems with ethics and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.

French courses are provided during the academic year and cultural and company visits are organized during the programme.

Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).

Why choose this programme?

→ Top level faculty
→ An innovative pedagogical method
→ A truly international environment
→ An excellent employability rate for our Montpellier BS graduates: 70% of students from our programs are hired before they even graduate
→ Unrivalled networking opportunities
→ An AACSB, EPAS and AMBA accredited School

Programme courses

Semester 1

Entrepreneurial Project (part1)
Business French (or English)
Behavioural Focus
Introduction to Marketing
Strategic Marketing Advanced
Digital Marketing
Consumer Behaviour and Psychology
International Marketing
Social impact of Marketing

Semester 2

Entrepreneurial Project (part 2)
Strategic Marketing, Markstrat
Business French (or English)
Graphic Design & Brand Communication
Integrated Communication
Luxury Marketing
Food and wine Marketing
CRM Big Data

Semester 3

4 to 6 months professional practice, internship or job
Master Thesis


Download our brochure:


Contact us

For further questions and information about our MSc, please contact us:

Seng Bisiou
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel : +33 4 67 10 25 50

 
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