Montpellier Business School

MSc Luxury Marketing in a Sustainable World

Master of Science

MSc Luxury Marketing in a Sustainable World

Programme overview

Consistent with the core values of MBS and the transition to a more sustainable world, this specialisation aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.

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Access

 3 or 4 year university degree

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Diploma

MSc

Level
Level

Bac +5 
(5-year university degree)

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Rhythm

Full time

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Intake

September
Or
January

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Language

English

OBJECTIVES:

  • Understand and apply marketing strategies and tactics to successfully manage a luxury brand.
  • Learn the principles of French excellence and savoir-faire in manufacturing luxury products and apply this knowledge to promote and sell luxury products, both online and offline.
  • Understand the challenges facing the luxury industry in terms of sustainability and responsibility.
  • Develop the ability to propose creative and innovative solutions, which is an essential and highly-valued skill in the luxury industry.

CAREER

  • Luxury Brand Manager
  • Luxury Goods Product Manager
  • Luxury Retail Merchandiser
  • Luxury Marketing Communications & Public Relations Manager
  • Digital Marketer in the Luxury Industry
  • Storyteller for Luxury Brands

MSc LUXURY MARKETING IN A SUSTAINABLE WORLD : Why Choose this MSc?

PEDAGOGICAL PROGRAMME

Download our brochure

Need more information on this programme (course, calendar…) ? Download the MSc brochure.

FREE TRAINING SESSION TO HELP YOU PREPARE THE INTERNATIONAL EXAM

The training  sessions are free and will help you to prepare yourself for the international admission exam. 

They are common to all of our programmes (Bachelor Programme, Master in Management Programme, 

Masters of Science Programmes)

Wednesday, January 17 2024Registration 4pm-5:30pm (CET)
Wednesday, February 28 2024Registration 4pm-5:30pm (CET)
Wednesday, March 27 2024Registration 4pm-5:30pm (CET)
Wednesday, April 24 2024Registration 4pm-5:30pm (CET)
Wednesday, May 22 2024Registration 4pm-5:30pm (CET)

tool box

 

Discover our MSC Tool Box, including a presentation of each test as well as exercises and solutions to train for the 2024 competition !

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