Master of Science - MSc in Marketing
“The MSc, Master of Science accredited by the Conférence des grandes écoles is a label awarded to a specialized course organized by a member School of the Conférence des grandes écoles, which attests, with respect to established criteria, of the quality of a complete training process planned for the international reference system and taught at a minimum of 50% in a foreign language.”
The MSc in Marketing is a programme that explores marketing on a global scale. Within this diverse curriculum students are exposed to real world scenario-based learning that prepares students for a wide range of careers (*).
DESIGN YOUR OWN PROFESSIONAL PATHWAY BY CHOOSING YOUR PREFERRED FIELD OF INTEREST BETWEEN 4 ADVANCED SPECIALISATIONS.
PROGRAMME OUTLINE
WELCOME TO MONTPELLIER
INDUCTION SEMINAR
A series of events and courses facilitating integration within the school : French as a foreign language courses, intercultural seminars and various events.
COMPREHENSIVE STRATEGIC
MARKETING CURRICULUM
(24 ECTS)
› Advanced strategic marketing
› Consumer psychology & behaviour
› Digital marketing
› Global marketing management
› Data analytics for marketing
› Graphic design & brand communication
› Soft skills development
YOUR SPECIALISATION
(15 ECTS)
ENTREPRENEURIAL PROJECT
The objective of this project is to create a new and innovative company.
Students will be asked to pitch their project to an academic panel and to potential investors.
STRATME’UP
An immersion of students in the consulting industry by developing a strategic diagnosis of a real business.
The MSc students are coached by experimented professionals.
(*) Non contractual document. This document was created for informative purposes. Tracks, prices and conditions may be subject to change.
