MSc in Marketing Management
MBS offers 5 different MSCs in the field of Marketing Management.
MSc in Marketing
The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.
Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm’s branding strategy.
Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers’ current and future purchase and consumption patterns. The programme contains an ideal balance between theory and practice, and the curriculum bring knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural, food & wine and services.
We will provide you with tools and techniques to foster your marketers’ skills, allow you to master the marketing processes to find new solutions for problems with ethics and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.
French courses are provided during the academic year and cultural and company visits are organized during the programme.
Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).
The MSc in Marketing in detail
Specialized MSc in French Excellence, Luxury & Fashion
France has developed excellence centers widely recognized around powerful actors in the marketing, luxury and fashion industries. One of the key driver for this continuous success has been the ability to build an efficient marketing of excellence through advanced techniques and methods.
Our Msc allows graduate to better understand and master this unique savoir-faire, the so-called French Excellence, which attracts corporations around the globe looking for talented young managers. Our graduate will be equipped with a strong sense of innovation, a creative mindset coupled with hands on knowledge of luxury products. This will allow our graduate to shine in contributing to the creation and launch of high quality and original products or services, and then in their efficient branding, marketing and selling.
Our MSc in French Excellence and Luxury is a 10-month program preparing students for an international management career in the industry of luxury, fashion and excellence. It offers students a true multi-cultural and international experience in our campus based in Montpellier, South of France.
Students will develop their general management skills and explore the different way to transpose these knowledge and expertise to the luxury, fashion and excellence industry. They will discover the inner functioning and specificities of luxury markets, the new trends, the design and organization of the main actors. Business projects throughout the year will pace the academic experience and give students the opportunity to gain valuable work and real-life experience.
Various company visits will be organized including a 1 week trip to Paris, luxury shops and fabrics visits, fashion events… Students will have the chance to participate in different seminars, workshops and meeting, where companies come to our campus to meet their future managers and high-quality interns. Our career center and alumni network are also providing students with a full range of workshops and tools to enhance their career.
The Specialized Msc French Excellence, Luxury & Fashion in detail
Specialized MSc in Food and Wine Management
Occitanie is renowned overseas for producing and trading wine, food and delicatessen of excellence. It benefits from both a most favorable climate, the closed influence of the Mediterranean Sea and the ability of its food and wine ecosystem to disrupt the industry through agile and fast innovation.
The winemakers of Occitanie grow sparkling wines, sweet wines, red wines, white wines, and a range of rosé wines with unique colors, aromas and tastes. Food actors have developed a tuned sense of global responsibility by providing a wide range of organic and sustainable products.
Our MSc in Food and Wine Management is a 10-month program preparing students for an international management career in the industry of Food and Wine. It offers students a true local and global experience in our campus based in Montpellier, South of France.
Students will develop their general management skills and explore the different way to transpose these knowledge and expertise to the food and wine industry. They will discover the inner functioning and specificities of our local markets, the new digital trends, the design and organization of our main actors. The curriculum put a special focus on the digital transformation of the industry and on the importance of a multi-cultural approach. Business projects, fields trips and visits throughout the year will pace the academic experience and give students the opportunity to gain valuable work and real-life experience.
Various company visits will be organized. Students will have the chance to participate in different seminars, workshops and meeting, where companies come to our campus to meet their future managers and high-quality interns. Our career center and alumni network are also providing students with a full range of workshops and tools to enhance their career.
The Specialized Msc in Food and Wine Management in detail
Specialized MSc in Tourism and Hospitality Management
Montpellier is the most seductive, elegant and cultured town in the South of France. It attracts more than 5 million tourist each year. Quite naturally, Montpellier has developed a complex and diverse ecosystem in the industry of tourism and hospitality.
Our MSc in Tourism and Hospitality Management is a 10-month program preparing students for an international management career in the industry of Tourism and Hospitality. It offers students a true multi-cultural and international experience in our campus based in Montpellier, South of France.
Students will develop their general management skills and explore the different way to transpose these knowledge and expertise to the tourism and hospitality industry. They will discover the inner functioning and specificities of tourism and hospitality markets, the new trends, the design and organization of the main actors. The curriculum put a special focus on the digital transformation of the industry and on the importance of a multi-cultural approach. Business projects, fields trips and visits throughout the year will pace the academic experience and give students the opportunity to gain valuable work and real-life experience.
Various company visits will be organized. Students will have the chance to participate in different seminars, workshops and meeting, where companies come to our campus to meet their future managers and high-quality interns. Our career center and alumni network are also providing students with a full range of workshops and tools to enhance their career.
The Specialized Msc in Tourism and Hospitality Management in detail
MSc in Digital Management
The MSc in Digital Management is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.
It is a unique program that gives an opportunity to the students to understand the impact of digital on leadership and organisation, master new models of creating and distributing value and agile methods of project management and performance. The modules include digital strategy, applied big data (a one-week case on company data), agile project management (expecting delivering, dates and estimated budget), change management, digitisation of business processes and web marketing. Throughout the year, students will also foster the “entrepreneurial spirit” alongside with the open-innovation techniques adapted to large groups to spread the “start-up” spirit.
With an original pedagogical approach, which will involve the participants from diverse profiles and put them together on common projects, where each of them will brings their experience and competence to generate the “know-how” to work together. The Creativity and innovation are essential for the success of any digital transformation project and the sustainability of both public and private organisations.
French courses are provided during the academic year and cultural and company visits are organised during the programme.
Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).
The MSc in Digital Management in detail
Non-management background ?
Our Honours Bachelor in Business Management can prepare you to enter our Msc programme > Know more
