Montpellier Business School

Dr. Pantoja Felipe

Pantoja Felipe
Fonction Assistant Professor
Research themes Consumer behaviour and psychology
Teaching department Marketing, Sales & Branding


Short Bio

Dr. Felipe Pantoja is Assistant Professor of Marketing Montpellier Business School. He holds a Ph.D. from NEOMA Business School (Reims, France). Prior to joining Montpellier Business School, he worked as an Assistant Professor of Marketing at IESEG School of Management (Paris, France; 2016-2022) and as an Adjunct Professor of Marketing at NEOMA Business School (Reims) and SKEMA Business School (Paris) (2013-2016). His research interests lie in the domain of consumer behavior and psychology, especially on the understanding how sensorial stimuli influence food judgment and decision making. His research has been published in peer-reviewed journals such as Journal of Advertising, International Journal of Advertising and Journal of Retailing and Consumer Research.

Selected intellectual contributions

Boysselle J & Pantoja F. 2023. Manger avec les doigts n'est pas indecent, c'est meme meilleure ! La Bulle des entrepreneurs, Esteval Editions , France.

Rossi P., Pantoja F., Yoon S. & Kim K. Forthcoming. The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising.

Pantoja F. & Borges A. 2021. Background music tempo effects on food evaluations and purchase intentions. Journal of Retailing and Consumer Services, 63:102730.

Pantoja F., Borges A., Rossi P. & Yamim A. P. 2020. If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items. Journal of Retailing and Consumer Services, 53: 101958.

Pantoja F., Wu S. & Krey N. (Eds.). 2020. Enlightened Marketing in Challenging Times. Proceedings of the 2019 AMS World Marketing Congress (WMC). Springer Nature.
Wu S., Pantoja F. & Krey N. 2020. Marketing Opportunities and Challenges in a Changing Global Marketplace. Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer Nature.

Pantoja F. & Otterbring T. 2020. I do not say what I think: The moderator role of age in shaping implicit and explicit social cognitions. American Meteorogical Society (AMS), Coral Gables, USA


International Marketing
Market Research
Research IN Marketing and Sales
Luxury Brand Management

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