Dr. Boysselle Jacqueline
| Fonction | Assistant professor |
| Research themes | CSR communication, Social Entrepreneurship, Frugal Innovation, impact on Consumer Behavior. |
| Teaching department | Marketing, Sales and Communication Department |
| Contact | Tel: +33 (0)4 67 10 60 72 |
Boysselle J., Bartsch F. & Grave JF. 2022. #Instafame : Les jeunes font davantage confiance aux influencers qu'aux célébrités. E-Marketing, 22 Juillet.
Boysselle J. & Balbo L. 2021. La campagne #Anti2010, reflet d’une génération d’ados non éduqués aux réseaux sociaux. Influencia, France.
Boysselle J & Galvan G. 2020. The power of brand communications in a health crisis: The case of COVID-19. EFMA, France
Boysselle J. & Sanchez Sanchez C. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.
Celhay F., Boysselle J. & Cohen J. 2015. Food packages and communication through typeface design: the exoticism of exotypes. Food Quality and Preference, 39: 167-175.
Boysselle J., Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Hannin H. & Merdji M. 2013. Marketing et pratiques d'innovations managériales. In Jaouen A. et Leroy F. (Eds.). Les Innovations Managériales. Dunod.
