Montpellier Business School

Dr. Feiereisen Stéphanie

Feiereisen Stéphanie
Fonction Associate Professor
Research themes Consumption of digital media and entertainment, consumer responses to really new products and services
Teaching department Marketing, Sales & Branding


Short Bio

Dr Stephanie Feiereisen is Associate Professor of Marketing at Montpellier Business School. She holds a doctorate from Aston Business School, UK. Her research interests include the consumption of digital media and entertainment, along with consumer responses to really new products and services. Her work is published or forthcoming in peer-reviewed journals, such as Journal of Consumer Research, Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Cultural Economics, etc.

Selected intellectual contributions

Luffarelli J., Feiereisen S. & Zoghaib A. 2021. More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention. Psychology & Marketing, 38(11): 1973-1989.

Feiereisen S., Rasolofoarison D., Russell C. & Schau H. 2021. One brand, many trajectories: Narrative navigation in transmedia. Journal of Consumer Research, 48(4): 651-681.

Schauerte R., Feiereisen S. & Malter A. J. 2021. What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry. Journal of Cultural Economics, 45(2): 263-293.

Bertele K, Feiereisen S, Storey C & Van Laer T. 2020. It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services. Journal of Business Research, 107: 38-49.

Van Laer T., Feiereisen S. & Visconti L.M. 2019. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96: 135-146.

Feiereisen S., Rasolofoarison D., De Valk K. & Schmitt J. 2019. Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach. Journal of Business Research, 95: 253-265.

Van Laer T., Visconti L.M. & Feiereisen S. 2018. Need for narrative. Journal of Marketing Management. 34 (5/6): 484-496.

Feiereisen S., Wong V. & Broderick A.J. 2013. Is a picture always worth a thousand words? The impact of presentation formats in consumers’ early evaluations of Really New Products (RNPs). Journal of Product Innovation Management, 30 (S1): 159-173.

Henning V., Hennig-Thurau T. & Feiereisen S. 2012. Giving the expectancy-value model a heart. Psychology & Marketing, 29(10): 765-781.


Digital Marketing and Storytelling in the Digital Era.
Consumer Behaviour and Consumer Behaviour, Shopping, Experience and the Impact of Social Media
​Consumer Behaviour and Marketing Management

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