MSc in Digital Transformation
Through this programme, you will understand and consider the effects of the digital revolution. The lectures, seminars and case studies all along the year will give you the tools and methods that initiate a digital transformation around a service offering, beyond the purely technical aspects. Developing economic models, implementing digital strategies and making a significant contribution to the digital economy and the transformation of society are other key areas you will master once graduated (*).
DESIGN YOUR OWN PROFESSIONAL PATHWAY BY CHOOSING YOUR PREFERRED FIELD OF INTEREST BETWEEN 2 ADVANCED SPECIALISATIONS.
PROGRAMME OUTLINE
WELCOME TO MONTPELLIER
INDUCTION SEMINAR
A series of events and courses facilitating integration within the school : French as a foreign language courses, intercultural seminars and various events.
COMPREHENSIVE DIGITAL
MARKETING CURRICULUM
(24 ECTS)
› Strategic management
› Digital marketing
› Advanced innovation management
› Big data & analytics
› Digital business model
› Digital change
› Soft skills development
YOUR SPECIALISATION
(15 ECTS)
ENTREPRENEURIAL PROJECT
The objective of this project is to create a new and innovative company.
Students will be asked to pitch their project to an academic panel and to potential investors.
STRATME’UP
An immersion of students in the consulting industry by developing a strategic diagnosis of a real business.
The MSc students are coached by experimented professionals.
(*) Non contractual document. This document was created for informative purposes. Tracks, prices and conditions may be subject to change.
