Strengthening one’s strategic skills and adapting management to the development of business
Yihong Pan evolves within Magic Design Studios, an independent studio founded in 2015 by veterans of the video game sector, rewarded in 2019 by a nomination to the Annie awards for their video game 100% made in France: Unruly Heroes. “It is a pride for our young studio to be nominated for this international distinction which rewards our expertise in animation” explains Yihong.
The development of Unruly Heroes has led to a strong expansion of the team: “We went from five employees in 2015 to no less than thirty people during preproduction. The development of human resources experienced by the studio required an evolution in team management on the part of its managers. ” When I decided to join the MBA program, my goal was to gain the skills for managing a larger team, and thus prepare the company for its development in new markets,” adds Yihong.
Benefiting from research to better build a market conquest strategy
Yihong Pan will graduate next January 31st from the MBA program. “The most significant memory of my course is the choice of my thesis. I wanted the academic research done as part of this exercise to directly serve my professional project. “
Coached by the teacher-researcher Julien Granata, Yihong founded the problematic of her research on the engines and the brakes to the development of a product on the Chinese market, by taking the most relevant case for her challenges in business: the sector of video games. “Entering the Chinese market is a real challenge in the video game sector. Building my thesis around the challenge facing my company today allows me to better develop the company’s strategic plan and to base myself on scientific data. “
Do you want to enter the video game market? Here are a few tips
Thanks to Montpellier Business School’s student association, Arcadia, E-sport has now a place in Montpellier Business School campus. Today, more and more students want to professionalize in the video game sector.
Yihong gives them some advice. “Whether for an internship or a work-study program, you have to make the effort to put yourself in the shoes of a designer and a distributor, that is to say imagine yourself launching a game from A to Z and therefore visualize each stage of the production process: from development to marketing. “
“The first job is the key because the professional project continues to be built after graduation. The first five years of your career in this sector will help you understand where you want to go. ” Concludes Yihong.
To find out more about the world of this future graduate, it’s here: