Mark'up project 2018
The 5th edition of the Mark’Up Project ended this Tuesday 17 April at Montpellier Business School!
During 3 days, 67 groups of students in the 2nd year of the Grande Ecole Programme worked on a marketing case submitted by our Major Partner Caisse d’Epargne “Savings Bank” LR: to propose an innovative strategy of conquest and loyalty of young customers. This April 17, the 10 finalist teams of 2018 edition were able to present their work through a showroom, which ended with a prize ceremony after the jury’s deliberations! Congratulations to all for the work done and especially to the 46, 10 and 13 groups who reached the podium.
