Strategy and Business Development Training

At the end of the course, the participant will be able to:

• Analyse the company’s strategy in order to determine its strengths, weaknesses, opportunities and threats
• Identify new levers for efficient and responsible growth (products, markets, investments…)
• Determine the marketing and sales strategy and draw up the development plan
• Study and monitor the competition and the business sector
• Approach new clients and partners
• Develop customer loyalty
• Managing transversal projects (Lean and Agile methods)
• Managing the budgetary and financial indicators of the business.

Acquiring 3 skill blocks*

Define and deploy the strategy in a given environment and scope

• Mapping and analysing the socio-economic environment
• Moving from corporate strategy to marketing strategy: determining the strategic directions and deciding on orientations
• Successful strategic and operational marketing tools
• Operational and digital marketing
• Building and implementing a sales strategy

Managing a complex activity

• Manage your projects in Lean and Agile mode (learning company)
• Financial forecasting and management control

Developing and retaining your customer portfolio

• The AEC DISC©® Method: behavioral skills analysis tool
• Customer relationship management: satisfaction and loyalty
• Managing the sales force
• High-stakes negotiation

*from the RNCP 10220 certification, Grande Ecole Programme

Registration form

Practical cases and individualized professional situations to validate the skill blocks and obtain your certificate.

Teaching modalities

• Virtual classrooms and dynamic work
• Sharing of experience and exchange of best practices
• Building a tailor-made action plan

Blended Learning

• The training is conducted both face-to-face and remotely following a predefined schedule
• The course takes place over 5 days of face-to-face training and 12 days of distance learning.

The Speakers

• MBS consultants-trainers with expertise in consulting and business development
• MBS teachers-researchers (continuing education)
• Experts from of the Prospactive Network specialized in management and business development

• Company’s skills development plan
• And all other professional training funding schemes.

You can obtain a Grande Ecole diploma through an Accreditation of prior experiential learning scheme

• The Business Developer course is a new programme
• Number of students per session: 10
• The premises comply with accessibility standards for special needs and disabilities.