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02 April 2018

Three MBS students at L'Oréal Brandstorm Challenge 2018 France National Finals

Three MBS students at L'Oréal Brandstorm Challenge 2018 France National Finals

Yew Han Huey (MSc International Business), Haoyue Zheng (MSc Marketing) and Lutong Qi (Grande Ecole Program) from Team L’ORAGE represented MBS at L’Oréal Brandstorm Challenge 2018 France National Finals.

With around 25,000 participants from more than 60 countries every year, L’Oréal Brandstorm is one of the biggest international case-based competitions for students to make contribution improving their company’s brands. This year, the mission is to invent the professional salon experience of the future targeting Millennials. In France,  there were almost 900 participants registered to the competition, but only 20 teams of 3 were selected as National Finalists to pitch their projects to L’Oréal business and operational experts.

 

We congratulate upon the success of their promising project and encourage more MBS students to take the upcoming Brandstorm challenge!

 

For more information, feel free to check on the details at their official webpage.

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