Montpellier Business School
21 February 2021

Start-up Week 2021: it's Haribo's turn to challenge the CSR skills of 450 MBS students

Start-up Week 2021: it's Haribo's turn to challenge the CSR skills of 450 MBS students

A 7th edition of the Business Game open to all the Programmes

January 5th marked the launch of the 7th edition of the Montpellier Business School (MBS) Start-Up Week, organized by the school’s Entrepreneurship Center. While the first round, reserved for the 800 final-year apprentices of the Grande Ecole Program, offered solutions to the ecological transition of the aviation sector, a second round began on Tuesday, February 16, opening the challenge to the international students of the Bachelor and Master of Science Programs.

The new Business Game means a new sponsor, and Haribo, another of the school’s Grand Partners, has agreed to support the students in this extraordinary entrepreneurial approach.

“With more than 7,000 employees in 100 countries, our company offers the ideal international playground for the cosmopolitan audience of MBS students” explains Sylvain Chardard, Director of Human Resources at Haribo.

Composition, packaging, health: priority to social and environmental issues

MBS already links the vast majority of its teachings to the CSR theme. “It is important to seize the opportunity presented by Start-up Week to use in a practical and concrete way the skills that students have developed to imagine ecological and sustainable solutions,” said Dr. Annabelle Jaouen, Director of the Entrepreneurship Center.

Supervised by the Lecturers-Researchers and the incubator’s expert coaches, the challenge for the Bachelor and Masters of Science students is to create an innovative business model to strengthen CSR approaches in the confectionery sector.

“The confectionery market is based on variety. The emergence of vegan consumption, the awareness around healthy and balanced food, the need to reduce plastic and the climate emergency are the reasons that push Haribo to innovate and propose new sustainable products” testify Odile Verneaud, Sustainable Development Director and Jean-Noël Michel, Marketing Director at Haribo.

Supporting entrepreneurial initiatives during the crisis

At the end of the week, students will have the opportunity to pitch in front of a jury composed of Haribo’s board of directors and MBS experts. They will then have to prove that their idea has a market, that it is feasible and viable in terms of environmental, societal and financial impact.

For those who wish to do so, they will also be able to continue the creation process with the incubator. “If the health crisis may have slowed down the entrepreneurial spirit of some students, others have been able to detect new opportunities and sometimes coaching is enough to reassure, structure, move forward and launch” explains Dr. Annabelle Jaouen.

For all students who have developed a taste for entrepreneurship, Dr. Annabelle Jaouen reminds them that their projects are welcome in the MBS incubator. “Pre-incubation, incubation, acceleration, personalized coaching: the incubator is open to all students or alumni who have a project with a responsible dimension. »

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