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12 February 2021

Incubated at MBS, Jack Magnan is a brand imagined by Alex. It offers headgear combining innovation, ethics and social responsibility as a tribute to his grandfather.

Incubated at MBS, Jack Magnan is a brand imagined by Alex. It offers headgear combining innovation, ethics and social responsibility as a tribute to his grandfather.

A project initiated as a tribute to his grandfather

A graduate of the Grande Ecole Program a few weeks ago, Axel is one of the hundred or so students and graduates who benefit from the MBS incubator. “The story begins in 2015, long before my arrival at MBS. I was still a student in Marseille and I decided to create products as a tribute to my grandfather, Jacques Magnan. In his day, he liked to wear sustainable and elegant clothing, always with his headgear on, regardless of the occasion. He often advised me to be unique to stand out, and it is through him and to perpetuate his memory that I developed my streetwear brand: Jack Magnan, with the slogan: To be unique. Innovation First. “explains Axel.

As a student professional at MBS, Axel benefits from the school’s incubator

Axel joined the Grande Ecole Program following the FIA2 competitive Exam in 2018.He has thus completed his entire co-op student program as a sales representative. Like all students and graduates, he had access to the resources of the incubator.

“The first product to be marketed was a hat that I was able to test with my family and friends. When I joined the incubator, I was assigned two coaches. The first one helped me structure my posture, my pitch and my business model. I was then able to professionalize my interventions with suppliers and investors. »

“The second coach was an expert in the fashion industry. He helped me to perfect my story telling and to improve my packaging and my supplier selection,” says the young entrepreneur.

Now a graduate, Axel has come a long way and so has his company! “We now have a complete range of caps, hats, sunhats, with a maximum of 100 units per model. Our goal is to create unique products. Athletes, models, and actors from a Netflix series have agreed to adopt our headwear and thanks to this influential marketing strategy, the company has grown. I can now devote 100% of my time to this project and we have been able to bring together a community of 28,000 people on social media,” said Axel.

Jack Magnan, an ethical and socially responsible company

Axel’s company and MBS share the same value: social and environmental responsibility. “With Jack Magnan, we want our carbon impact to be offset by an environmental investment. With each order we receive, we donate part of our margin to Ecotree, a start-up company specialized in planting and maintaining trees to neutralize our CO2 production. In addition, we have adapted our materials in order to ban plastic from the production chain. We also carry out waste collection on the beaches in collaboration with the association “1 déchet par jour”. This concrete ecological commitment is all the more important as we are evolving in a sector that needs to catch up with its ecological backwardness. “concludes Axel.

To follow the adventures of Axel and his company Jack Magnan incubated at MBS, visit his website or follow him on Instagram!

Like Axel, are you a student or graduate looking for personalized support in the process of creating your company? Contact the incubator at the following address: ec@montpellier-bs.com.

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