From marketing to tourism management, the atypical professional reconversion of Joylita Pelé, a 2011 Bachelor graduate
Professional reconversion: a phenomenon democratized by Millennials
According to Hays, nearly one in three people who have passed the professional conversion course are from the Y and Z generations, born in the 1980s and also known as Millennials. In addition, 22% of people aged from 20 to 29 have changed jobs between 2010 and 2015. This young generation of executives seems more flexible and sees itself evolve in different areas during their career.
Joylita Pelé, a Bachelor’s degree graduate, did just that back in 2011. “After graduation, I worked for a large company in different types of functions: from the animation of the entire store network to internal and external communication functions. After five years (and approaching my thirties), I felt I needed a new challenge. Creating my own tourism and events company seemed like the good thing to do”, explains Joylita.
Entrepreneurship as a way to create one’s ideal job
Joylita says: “together with my husband Alexis, we were looking for a project that could combine our passions and in our areas of expertise. A project with a strong potential for development and in a pleasant living environment. As it happens, we are both passionate about both sliding sports and outdoor activities, so we have embarked on sports tourism and organizing tailor-made holidays, starting with investing in a chalet in Morzine / Avoriaz in Haute Savoie”. “The concept is to build a warm, unique place to live and share our passion for mountain sports. We have created Ride & Breakfast, and welcome all sorts of people: corporate groups looking for an atypical place to organize team buildings, international groups of tourists wishing to discover the French Alps, large gatherings of friends / families. Today, this job allows me to link my passion for the mountains with the pleasure of meeting people and having unique experiences. Our goal is to help people discover our wonderful country and outdoor sports through a dedicated tourism company.”
Maintain your acquired skills in your curriculum throughout your whole lifetime
While it is true that Joylita opted for a professional reconversion, she still retains the skills developed during her academic studies and her previous professional experience. “I use project management and planning tools on a daily basis, both for site management and for E-reputation. This is the huge advantage of the cross-training I have benefited from: it facilitates flexibility and adaptation to new professions.”
And it works; February 2020 is already fully booked!