News

A specialist in innovation marketing and lean management, Mathieu Gabaudan helps businesses and individuals to develop. Gabaudan has been a teacher at Montpellier Business School since 2016, and this year he is offering a class on e-reputation to first-year students in the full-time master’s programme and second-year students in apprenticeship.   Why offer a course on the concept of e-reputation ? “Today everything happens on the internet. A person or organisation’s reputation is created through websites, forums, social media, blogs, etc., and it’s [...]
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Dean of the Executive MBA programme and the RNCP level 1 certification in ‘Manager of business development or operational unit’, Magdalena François-Thurin has had a very international career, working in consulting in Hong Kong, and then for EDF, first in Bangkok, then in Beijing, and finally in Houston, where she was HR Director for North and South America. After 11 years abroad, she chose to come back to France, and specifically to Montpellier, where she is originally from, to join Montpellier [...]
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On Monday, 9 October, the 2017 Nobel Prize in Economics was awarded to American Richard H. Thaler, a professor at the University of Chicago, for his work on the psychological and social mechanisms involved in consumer and investor decision-making. His work studies how certain human characteristics and social preferences limit the rationality epitomised in the concept of homo economicus. Montpellier Business School professor Laurie Balbo, who for several years has taught a course on ‘Consumer behaviour and psychology’, sheds lights [...]
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