2015 Master's graduate Manon Favier is returning to MBS to prepare a PhD in packaging design
After having completed her studies at MBS with the apprenticeship track and graduating from the Master Grande Ecole in 2015, Manon Favier has acquired a range of professional experience in France and New Zealand in the field of wine packaging. Last September, she chose to return to France to focus her career on research by beginning a thesis co-supervised by Dr Franck Celhay, teacher-researcher at Montpellier Business School.
How did your passion for research begin?
It’s actually thanks to the dissertation that I wrote during the second year of my Master’s degree at MBS. It was my first experience of research work and it made me want to take it further. At the same time, thanks to my apprenticeship at O-I, a world leader in glass packaging, I realised that I couldn’t answer some questions posed by customers because of a lack of studies. The dissertation I wrote on wine packaging allowed me to answer some questions, yet I wanted to take it even further in order to address other issues arising from the field. This was the main motivation behind my PhD project.
More specifically, how did you organise yourself to carry out this thesis project?
When I was in New Zealand, I started researching funding for the thesis with the help of Dr Franck Celhay, co-supervisor of my thesis, and Dr Gaëlle Pantin-Sohier, my thesis supervisor. There were several selection phases and last August I received a positive response from the Pays de la Loire region, which wants to address an issue regarding enhancing tourism in the Loire. So, I won the funding for my thesis work through a three-year contract that is paid by the Pays de la Loire region and the University of Angers.
What is the subject of your thesis and how does MBS support you in this project?
My thesis will be on the influence of packaging design in the wine sector. I am only at the beginning and am currently identifying theories and trends. The aim is to fill a gap in the existing literature. This is the very principle of research, to provide something new. For this, I regularly come back to MBS for follow-ups of my work with Dr Franck Celhay. When I visit, there is an office at my disposal and I really feel like a PhD student with deadlines to meet in order to complete this thesis in three years.
During your time in New Zealand, you were able to present your work at the World Marketing Congress…
Yes. It is partly thanks to MBS, who agreed to finance my registration fee for this very important congress last June. My article, ‘Is using ornaments still a crime? Package design complexity and brand perception with application to Champagne labels’ was selected and for the first time I was able to present in English. Everything went well and I received some interesting comments that have since allowed me to expand my work. I was also able to meet international researchers, which is always rewarding.