Montpellier Business School

Dr. Portes Audrey

Portes Audrey
Fonction Assistant Professor
Teaching department Marketing, Sales and Communication Department
Contact

Mail: a.portes@montpellier-bs.com

Short Bio

Dr Audrey Portes is an Assistant Professor of Marketing at Montpellier Business School since September 2021. She previously was Maître de Conférences at Aix Marseille University for 2 years. She holds a doctorate in Marketing from Montpellier University (2018) and a Master degree in Digital Marketing.

Her research interests include ethics in a digital environment, privacy, transparency, dark sides of social medias, IoT acceptance and use, algorithms influence... Her work is published in peer-reviewed journals, such as Recherche et Applications en Marketing or Management & Avenir. She is a member of the HUman at home projecT (HUT) consortium where she works with companies, multi-disciplinary researchers and Métropole de Montpellier on the development of the "smart home".

She worked for 8 years as a consultant and developped several digital marketing strategies (SEO, SEM, SMO, blogging, online event communication,...) for different types of companies. She also was a pedagogical engineer for a collaborative platform (Digital Student Challenge) during a year.

Selected intellectual contributions

Portes A., N’Goala G. & Cases A-S. 2020. La transparence numérique: Dimensions, antécedents et conséquences sur la qualité des relations clients. Recherche et Applications en Marketing. 35(4):72-98.

Portes A., Cases A.S. & N’Goala G. 2017. Vers une définition de la transparence perçue de la relation client sur les canaux digitaux. Management & Avenir. 94(4): 105-129.

Portes A. & Estarague J. 2015. Module 16 e-marketing. In P. Marquès et J. Granata (Eds), DUT TC 2ème année. Dunod, 310-328.

Teaching

Courses taught at Montpellier Business School (2021-2022):
- Digital Marketing (EMBA, PGE1, PGE3)
- Marketing Mix (PGE1)

​Courses previously taught at Aix Marseille University, IAE Montpellier and IUT Toulouse (2014-2021)
- Introduction to management – L1 / Theorie of organizations – L3
- Strategic marketing – L3
- Market studies – L3
- Digital communication – Master 1 / Digital marketing – Master 2
- Consumer behavior and nudge marketing - Master 2
- Channel distribution and digital transparency - Master 2
- Ethics in digital marketing – Master 2
- CRM – Master 2

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