Dr. Merdji M'hamed
| Fonction | Full Professor of practice |
| Research themes | Marketing |
| Teaching department | Marketing, Sales & Branding |
| Contact | Email: m.merdji@Montpellier-BS.com Tel: +33(0)467102507 |
Dr. M'hamed Merdji, Full Professor, joined MBS in 1999. He holds a PhD in Management from Rennes University (1983). Major topics of research are entrepreneurial strategy and consumer behavior in small and medium-sized firms in the food industry. He published part of his work in both French and international peer-reviewed journals (Australian Journal of Regional Studies, Journal of Asia Pacific Business, Revue Générale du Froid). Given his extensive background in the field, he was appointed international expert from the European Investment Bank and from ANIMA (in charge of European Commission projects oriented towards the Mediterranean) to address issues related to food marketing in the Mediterranean, but extends his expertise also to also in North America (Euromed and Lactimed projects). He is regularly invited in quality of expert in food marketing by international institutions such as the Institute for Advanced Mediterranean Agronomic Studies and the National Institute of Agronomy of Tunisia. He is also reviewer for peer-reviewed research journals such as Economie et Sociétés and Management International. His courses deal mainly with market analysis, sector and strategic marketing.
Merdji M. & Guemache D. 2023. E-commerce alimentaire : impact sur la sécurité alimentaire et la vente traditionnelle ? Ecotimes, March 19.
Merdji M. & Guemache D. 2023. Les plantes aromatiques et médicinales : quelle approche à adopter ? Ecotimes, February 16
Merdji M. & Guemache D. 2023 Les plantes aromatiques et médicinales : une filière à renforcer ? Ecotimes, february 12
Merdji M. & Guemache D. 2023. Les légumes et viandes : quelles perceptions et quelles solutions ? Ecotimes, January 22.
Merdji M. & Guemache D. 2023. Industries agroalimentaires nationales : les contraintes liées à l'emballage - partie 2. Ecotimes, January 8.
Merdji M. & Guemache D. 2023. Industrie Agroalimentaire nationale: Les contraintes liées à l'emballage. EcoTimes, January 2.
Merdji M. & Guemache D. 2022. Industrie agroalimentaire nationale: Répondre aux contraintes liées à la sécurité alimentaire. EcoTimes, December 22.
Merdji M. & Guemache D. 2022. Industrie agroalimentaire nationale: Ces niches de marché à forte valeur ajoutée. EcoTimes, December 17.
Cheriet F., Jourdan F. & Merdji M. 2021. Eating together and differently: Halal between standardization and segmentation. In G. Séré de Lanauze (Ed.), Evolution of Social Ties around New Food Practices: 111 - 125. Wiley.
