Montpellier Business School

Dr. Klucarova Sona

Klucarova Sona
Fonction Research and teaching fellow
Research themes consumer behavior
Academic department Marketing, Sales and Communication Department
Contact

Email: s.klucarova@montpellier-bs.com

Short Bio

Dr. Sona Klucarova joined Montpellier Business School as a Postdoctoral Researcher in September 2020. She received her Ph.D. from the University of Central Florida, USA.

Selected intellectual contributions

Klucarova S. & He X. 2022. Status consumption and charitable donations: The power of empowerment. Psychology & Marketing, 39(6): 1116-1128.

Klucarova S. 2022. Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID-19 pandemic. Applied Psychology: An International Review, 71(2): 695-709.

Klucarova S. & Hasford J. 2023. The oversharenting paradox: When frequent parental sharing negatively affects observers' desire to affiliate with parents. Current Psychology, 42: 6419-6428.

Urumutta Hewage G. S., Klucarova S. & Boman L. 2021. The effects of political ideology and brand familiarity on conspicuous consumption of fashion products. Journal of Global Fashion Marketing, 12(4): 343-358.

Zemack-Rugar Y. & Klucarova-Travani S. 2018. Should donation ads include happy victim images? The moderating role of regulatory focus. Marketing Letters, ​29(4): 421-434.

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