Montpellier Business School


Position Associate Professor
Academic department Marketing, Sales, & Branding
Short Bio

Stephanie Feiereisen holds a PhD from Aston Business School, United Kingdom. Her research focuses particularly on storytelling and the consumption of digital media and entertainment. Her work is published or forthcoming in peer-reviewed journals such as the Journal of Consumer Research, Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Cultural Economics, and others.

Selected intellectual contributions

FEIEREISEN, S., D. RASOLOFOARISON, C. RUSSELL, H. SCHAU, "One brand, many trajectories: Narrative navigation in transmedia.", Journal of Consumer Research, December 2021, vol. 48, no. 4, pp. 651-681

LUFFARELLI, J., S. FEIEREISEN, A. ZOGHAIB, "More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.", Psychology and Marketing, November 2021, vol. 38, no. 11, pp. 1973-1989

BERTELE, K., S. FEIEREISEN, C. STOREY, T. VAN LAER, "It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services.", Journal of Business Research, February 2020, vol. 107, no. February 2020, pp. 38-49

VAN LAER, T., S. FEIEREISEN, L. M. VISCONTI, "Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.", Journal of Business Research, March 2019, vol. 96, no. March 2019, pp. 135-146

FEIEREISEN, S., D. RASOLOFOARISON, K. DE VALK, J. SCHMITT, "Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach.", Journal of Business Research, February 2019, vol. 95, no. February 2019, pp. 253-265

VAN LAER, T., L. M. VISCONTI, S. FEIEREISEN, "Need for narrative.", Journal of Marketing Management, July 2018, vol. 34, no. 5/6, pp. 484-496

FEIEREISEN, S., V. WONG, A. J. BRODERICK, "Is a picture always worth a thousand words? The impact of presentation formats in consumers’ early evaluations of Really New Products (RNPs)", Journal of Product Innovation Management, January 2013, vol. 30, no. S1, pp. 159-173

HENNING, V., T. HENNIG-THURAU, S. FEIEREISEN, "Giving the expectancy-value model a heart.", Psychology and Marketing, October 2012, vol. 29, no. 10, pp. 765-781

SCHAUERTE, R., S. FEIEREISEN, A. J. MALTER, "What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry.", Journal of Cultural Economics, May 2021, vol. 2, no. 45, pp. 263-293

ZOGHAIB, A., J. LUFFARELLI, S. FEIEREISEN, "Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?" Forthcoming Psychology and Marketing

Research themes

Marketing - Tourism, Arts, entertainment and recreation

Teaching disciplines


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