Dr. Linda Hollebeek
Teaching department :
Marketing, Sales and Communication Department
Dr. Hollebeek Linda joined MBS in 2017 as an Associate Professor in the Marketing Department. She is also a Full Professor (Adjunct) at Tallinn University of Technology. Her research interests focus on the concept of consumer- and/or customer engagement and interactive consumer/brand relationships. Linda’s work has published in Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Interactive Marketing, and Journal of Business Research, among others.
Her teaching interests include marketing management, service marketing, strategic brand management, international marketing and consumer behaviour. At MBS, she is teaching the Master's course Global Marketing Management and has also taught the DBA course titled Qualitative Research Methods for MBS in Zhengzhou (in collaboration with Henan Modern Engineering Management Institute).
She is the recipient of the 2020 SERVSIG Emerging Scholar Award, the 2019 JBR Best Paper Award, a 2018 Journal of Services Marketing Outstanding Paper Award, a 2016 Emerald Citations of Excellence Award, a 2015 Outstanding Paper Award, the 2014 Australia-New Zealand Marketing Academy's Emerging Researcher Award, the University of Waikato's 2012 Dean's Award for Outstanding Emerging Scholar, and a number of other awards. Linda has consulted to various companies including Coca-Cola, Foodstuffs, Westpac, Soljan’s Wines, the New Zealand Department of Labor, the New Zealand Commerce Commission and the University of Auckland’s Graduate School of Enterprise.
Selected Intellectual Contributions
Hollebeek L., Sprott D. & Brady M. Forthcoming. Rise of the machines? Customer engagement in automated service interactions. Journal of Service Research.
Hollebeek L., Smith D., Kasabov E., Hammedi W., Warlow A. & Clark M. Forthcoming. Customer brand engagement during service lockdown. Journal of Services Marketing. [DOI: 10.1108/JSM-05-2020-0199].
Hollebeek L., Macky K., Clark M. & Hammedi W. Forthcoming. Consumer digital cocreated value: Social presence theory-informed framework and propositions. Recherche et Applications en Marketing.
Khan I., Hollebeek L., Fatma M., Islam J. & Riivits-Arkonsuo I. 2020. Customer experience and commitment in retailing: Does customer age matter? Journal of Retailing and Consumer Services, 57: 102219.
Rather R. & Hollebeek L. 2020. Experiential marketing for tourism destinations. In Dixit S. (Ed.), Routledge Handbook of Tourism Experience Management and Marketing, 271-282.
Clark M., Lages C. & Hollebeek L. Forthcoming. Friend or foe: customer engagement's value-based effects on fellow customers and the firm. Journal of Business Research.
Hollebeek L. & Srivastava R. 2020. Consumer involvement and engagement: From involvement's elaboration likelihood to engagement's investment propensity. In L.R. Khale, T. Lowrey & J. Huber (Eds.), APA Handbook of Consumer Psychology. American Psychology Association.
Hollebeek L., Clark M., Andreassen T., Sigurdsson V. & Smith D. 2020. Virtual reality through the customer journey: framework and propositions. Journal of Retailing & Consumer Services, 55: 102056.
Rather R., Hollebeek L. & Islam J. Forthcoming. Experiential marketing for tourism destinations. In Dixit S. (Ed.), Routledge Handbook of Tourism Experience Management and Marketing.
Leclercq T., Hammedi W., Kullak A. & Hollebeek L. 2020. When gamification backfires: The impact of perceived justice on online community contributions. Journal of Marketing Management, 36(5/6): 550-577.