Dr. Linda Hollebeek
Teaching department :
Marketing, Sales and Communication Department
Dr. Hollebeek Linda joined MBS in 2017 as an Associate Professor in the Marketing Department. She is also a Full Professor (Adjunct) at Tallinn University of Technology. Her research interests focus on consumer- and/or customer engagement and interactive consumer/brand relationships. Linda’s work has published in Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Interactive Marketing, and Journal of Business Research, among others.
Her teaching interests include marketing management, service marketing, strategic brand management, international marketing and consumer behaviour. At MBS, she is teaching the Master's course Global Marketing Management and has also taught the DBA course titled Qualitative Research Methods for MBS in Zhengzhou (in collaboration with Henan Modern Engineering Management Institute).
She is the recipient of the 2020 SERVSIG Emerging Scholar Award, 2019 JBR Best Paper Award, 2018 Journal of Services Marketing Outstanding Paper Award, 2016 Emerald Citations of Excellence Award, 2015 Outstanding Paper Award, 2014 Australia-New Zealand Marketing Academy's Emerging Researcher Award, University of Waikato's 2012 Dean's Award for Outstanding Emerging Scholar, and a number of other awards. Linda has consulted to various companies, including Coca-Cola, Foodstuffs, Westpac, Soljan’s Wines, the New Zealand Department of Labor, the New Zealand Commerce Commission and the University of Auckland’s Graduate School of Enterprise.
Selected Intellectual Contributions
Hollebeek L. & Belk R.W. Forthcoming. Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. consumer culture theory perspectives. International Journal of Research in Marketing.
Hollebeek L., Clark M., Hammedi W. & Arvola R. Forthcoming. Cocreated brand value: Theoretical model and propositions. Journal of Brand Management.
Rather R., Hollebeek L. & Rasoolimanesh S. Forthcoming. First-time vs. repeat tourism customer engagement, experience, and value co-creation: An empirical investigation. Journal of Travel Research.
Hollebeek L., Todd M. & Ferdous A. Forthcoming. Consumer Engagement. In Buhalis D. (Ed.), Encyclopedia of Tourism Management and Marketing.
Itani O. & Hollebeek L. Forthcoming. Light at the end of the tunnel: Visitors’ virtual reality versus in-person attraction site tour-related behavioral intentions during and post-COVID-19. Tourism Management.
Behnam M., Hollebeek L., Clark M. & Farabi R. Forthcoming. Exploring customer engagement in the product vs. context service. Journal of Retailing & Consumer Services.
Rather R. & Hollebeek L. Forthcoming. Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age. Journal of Retailing & Consumer Services.
Hollebeek L., Das K. & Shukla Y. Forthcoming. Game On! How gamified loyalty programs boost customer engagement value. International Journal of Information Management.
Hollebeek L., Kumar V. & Srivastava R.K. Forthcoming. From customer-, to actor-, to stakeholder engagement: Taking stock, conceptualization, and future directions. Journal of Service Research.