Dr. Portes Audrey

Dr Audrey Portes is an Assistant Professor of Marketing at Montpellier Business School since September 2021. She previously was Maître de Conférences at Aix Marseille University for 2 years. She holds a doctorate in Marketing from Montpellier University (2018) and a Master degree in Digital Marketing.
Her research interests include ethics in a digital environment, privacy, transparency, dark sides of social medias, IoT acceptance and use, algorithms influence... Her work is published in peer-reviewed journals, such as Recherche et Applications en Marketing or Management & Avenir. She is a member of the HUman at home projecT (HUT) consortium where she works with companies, multi-disciplinary researchers and Métropole de Montpellier on the development of the "smart home".

She worked for 8 years as a consultant and developped several digital marketing strategies (SEO, SEM, SMO, blogging, online event communication,...) for different types of companies. She also was a pedagogical engineer for a collaborative platform (Digital Student Challenge) during a year.

Hanan A., Moulins J.L & Portes A. 2023. Soldes : 5 freins qui expliquent notre échec à acheter écolo. Les Echos, 11 Janvier.

Hanan A., Moulins J-L & Portes A. 2022. Le consommateur face au changement climatique : entre engagement et indifférence. In Demeester M-L. & Mercier V. (Ed.), Agriculture et alimentation durables, Enjeux et défis du changement climatique: 313-326. Presses Universitaires d'Aix-Marseille.

Sanchez Sanchez C.R., Portes A. & Gallin S. 2022. La fin des "cookies tiers" ne répond pas au besoin de contrôle des internautes sur leurs données. The Conversation, April 7. [https://theconversation.com/la-fin-des-cookies-tiers-ne-repond-pas-au-besoin-de-controle-des-internautes-sur-leurs-donnees-180612]

Portes A. 2022. La transparence digitale peut parfois attiser la méfiance des consommateurs. The Conversation. April 4.

Portes A., N’Goala G. & Cases A-S. 2020. La transparence numérique: Dimensions, antécedents et conséquences sur la qualité des relations clients. Recherche et Applications en Marketing. 35(4):72-98.

Portes A., Cases A.S. & N’Goala G. 2017. Vers une définition de la transparence perçue de la relation client sur les canaux digitaux. Management & Avenir. 94(4): 105-129.

Portes A. & Estarague J. 2015. Module 16 e-marketing. In P. Marquès et J. Granata (Eds), DUT TC 2ème année. Dunod, 310-328.

- Digital Marketing (EMBA, PGE1, PGE3)
- Marketing Mix (PGE1)

​- Introduction to management – L1 / Theorie of organizations – L3
- Strategic marketing – L3
- Market studies – L3
- Digital communication – Master 1 / Digital marketing – Master 2
- Consumer behavior and nudge marketing - Master 2
- Channel distribution and digital transparency - Master 2
- Ethics in digital marketing – Master 2
- CRM – Master 2