Dr. Delre Sebastiano

Dr. Sebastiano A. Delre received a PhD in marketing from the University of Groningen. He worked as assistant professor at Bocconi University and then as research associate at University of Zurich. Now he is Associate professor at Montpellier Business School. He uses quantitative methods to study marketing phenomena such as social influence, network science, innovation diffusion, new product introduction, social media and advertising. He is very much interested in new types of social influences that affect the way people interact and how consumers adopt, purchase and consume goods and services. For example, in his recent work, he studies how shared consumption, i.e. consuming goods together with other consumers, can affect the diffusion of new products. His research is very committed to high quality. He is a driven researcher who always strives for innovative ideas, original investigation, relevant implications, and rigorous method. Methodologically, he is a data scientist. He works with data of different kind, his approach is very practical at the interface among social science, statistics and computer science. His work also focuses on the use of big data and computational methods such as agent-based-models to study marketing dynamics and to simulate the effects of managers’ decisions on the real market.

Celhay F., Delre S. A. & Magnier L. 2023. How to use factorial ANOVA to compare the main and the interaction effects of 2 packages variables on consumer attitude. Sage Research Methods - Datasets -

Delre S. & Luffarelli J. Forthcoming. Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office. Journal of Business Research, 156: 113329.

Luffarelli J., Delre S.A. & Landgraf P. 2023. How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. Journal of the Academy of Marketing Science, 51(3): 598-616.

Delre S. & Sekeris P.G. forthcoming. Competition and strategic budget choices in the motion picture industray. Journal of Industrial Economics.

Boysselle J, Sanchez Sanchez C. & Delre S. 2020. Innover en période de crise: les étudiants alternants plus Précieux que jamais. The Conversation, April.

Delre S. A., Panico C. & Wierenga B. 2017. Competitive strategies in the motion picture industry: An ABM to study investment decisions. International Journal of Research in Marketing, 34(1):69-99.

Delre S. A., Broekhuizen T. L. J. & Bijmolt T. H. A. 2016. The effects of shared consumption on product life cycles and advertising effectiveness: The case of the motion picture market. Journal of Marketing Research, 53(4): 608-627.

Broekhuizen T. L. J., Delre S. A. & Torres A. 2011. Simulating the cinema market: How cross-cultural differences in socialinfluence explain box office distributions. Journal of Product Innovation Management, 28(2): 204-217.

Delre S. A., Jager W., Bijmolt T. H. A. & Janssen M. 2010. Will itspread or not? The effects of social influences and network topology on innovation diffusion dynamics. Journal of Product Innovation Management, 27(2): 267-282.