Montpellier Business School

Dr. Boysselle Jacqueline

Boysselle Jacqueline
Fonction Assistant professor
Research themes CSR communication, Social Entrepreneurship, Frugal Innovation, impact on Consumer Behavior.
Teaching department Marketing, Sales and Communication Department

Tel: +33 (0)4 67 10 60 72

Short Bio

Dr Jacqueline Boysselle is the Head of the teaching and research department of Marketing, Sales and Communication, and Responsible for the Marketing Specialisation of the Master Programme Grand Ecole. She worked for different Universities and Business Schools in France, Mexico and Spain.
She teaches Principles of Marketing, Brand and Product Management, Advanced Strategic Marketing, Sustainability Marketing, Innovation and food insustry marketing, Social Marketing. Also she is certified facilitator for the Design Thinking and LEGO® SERIOUS PLAY ® methodology.
She holds a Doctorate (PhD) in Management Sciences (University of Montpellier)
Dr Jacqueline Boysselle main research interests is CSR communication, Frugal Innovation and Consumer Behavior.
Before being an assistant professor, Dr Jacqueline Boysselle was marketing manager within the Trapa chocolates group and Product Manager within the Calvo group in Spain. She also worked for Pepsi Mexico as Brand manager where she obtained the Pepsico Chairmans award for an outstanding accomplishment in the marketing department. Finally, she also worked for Cancer Research UK in London in the communication department.

Selected intellectual contributions

Boysselle J & Pantoja F. 2023. Manger avec les doigts n'est pas indecent, c'est meme meilleure ! La Bulle des entrepreneurs, Esteval Editions , France.

Boysselle J., Bartsch F. & Grave JF. 2022. #Instafame : Les jeunes font davantage confiance aux influencers qu'aux célébrités. E-Marketing, 22 Juillet.

Boysselle J. & Balbo L. 2021. La campagne #Anti2010, reflet d’une génération d’ados non éduqués aux réseaux sociaux. Influencia, France.

Boysselle J & Galvan G. 2020. The power of brand communications in a health crisis: The case of COVID-19. EFMA, France

Boysselle J. & Sanchez Sanchez C. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.

Celhay F., Boysselle J. & Cohen J. 2015. Food packages and communication through typeface design: the exoticism of exotypes. Food Quality and Preference, 39: 167-175.

Boysselle J., Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Hannin H. & Merdji M. 2013. Marketing et pratiques d'innovations managériales. In Jaouen A. et Leroy F. (Eds.). Les Innovations Managériales. Dunod.

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