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20 April 2018

5th edition of the Mark’Up project: Caisse d’Epargne launches a new challenge to MBS students

5th edition of the Mark’Up project: Caisse d’Epargne launches a new challenge to MBS students

After Orchestra, Dell, Eminence and Decathlon, it was the turn of our Major Partner Caisse d’Epargne Languedoc-Roussillon to take part in the 5th edition of the Mark’Up project. The aim was to submit a concrete case to more than 650 students in the 1st year of the MBS Grande Ecole Programme (M1).

Launched in 2013, this real simulation educational project aims at stimulating thoughts within the scope of the BtoB or BtoC marketing function based on a real issue. And this year, the issue that the case presented was: “Conquête et fidélisation des clients de 18 et 30 ans de la Caisse d’Epargne Languedoc-Roussillon (Winning over and retaining the 18-year-old and 30-year-old customers of the Caisse d’Epargne Languedoc-Roussillon)”.

Leading the Mark’Up project for the 5th consecutive year, Professors Cédrine Joly and Paul Chiambaretto coached during two and a half days 67 teams, each composed of 10 French and international students.

“The students had to put themselves in the shoes of future consultants whose mission is to submit their proposals to a customer,” explains Dr. Paul Chiambaretto. “This required them to put into practice what they had already learned in class. At the end of these two and a half days of joint work, the 10 best groups were selected to present their works through a showroom at Montpellier Business School. On that day, they had to convince 3 types of audiences: other students, professors and representatives of the Caisse d’Epargne Languedoc-Roussillon. It was the combination of the 3 votes that led to the election of the 3 best groups”.

“In conclusion, we know that our partner has appreciated the professionalism and realism of the proposals made by the students. They were surprised by their ability to cope with budgetary and time constraints. For our part, it was a real pleasure to collaborate with the Caisse d’Epargne Lnguedoc-Roussillon. They had thought about a very interesting issue and they also provided our students with very relevant documents to help them work well. Our partner has perfectly played the game and this was reflected in the quality of the projects achieved,” concludes Dr Paul Chiambaretto.

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