Dr. Sanchez Sanchez Carlos Raul
|Research themes||Entrepreneurship and Marketing|
|Teaching department||Marketing, Sales and Communication Department|
Tel: +33(0)4 67 10 27 15
Dr Carlos Raúl Sánchez Sánchez joined Montpellier Business School in September 2014 as an associate professor in Marketing and entrepreneurship. He holds a PhD in Management and Economics with over 22 years of experience as a professor, researcher and consultant in Spain, Mexico, France and Australia. He has also collaborated in other countries such as Costa Rica, Peru and Canada.
He has filled roles as Director of the School of Management and Marketing, MBA and Master Coordinator, Responsible of Learning Hub, and Course Coordinator for numerous undergraduate and postgraduate programs.
He possesses professional experience as a consultant in the marketing and entrepreneurial area of Spain, Latin America, France and Australia, which he has gained through performing consulting work for well-known brands. Thus, he holds an in-depth, first-hand knowledge of the business culture of Latin America, Australia, France and Spain.
He has a large experience in new educational trends. In addition to his PhD, he also possesses several certifications and training in Lego® Serious Play®, Design Thinking, Gamification, etc. He is passionate about teaching and learning.
His research outputs are mainly through books, chapters, and contributions to the practice and academic research in entrepreneurship, social entrepreneurship, innovation, learning, and marketing.
Leyva-de la Hiz D.I. & Sanchez Sanchez C.R. 2022. Les entreprises accordent une attention variable aux différents objectifs de développement durable. The conversation. April 14. [https://theconversation.com/les-entreprises-accordent-une-attention-variable-aux-differents-objectifs-de-developpement-durable-181201]
Sanchez Sanchez C.R., Portes A. & Gallin S. 2022. La fin des "cookies tiers" ne répond pas au besoin de contrôle des internautes sur leurs données. The Conversation, April 7. [https://theconversation.com/la-fin-des-cookies-tiers-ne-repond-pas-au-besoin-de-controle-des-internautes-sur-leurs-donnees-180612]
Boysselle J, Sanchez Sanchez C. & Delre S. 2020. Innover en période de crise: les étudiants alternants plus Précieux que jamais. The Conversation, April.
Sánchez S., Carlos R. & Boyselle J. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.
Sánchez Sánchez C. 2017. Le « mianzi » est-il toujours au cœur de la consommation de vin importé en Chine ?. The Conversation, June.
Masson J., Sanchez Sanchez C.R. & Celhay F. 2017. Is mianzi the only face of Chinese imported-wine consumers? A typology of Chinese imported-wine consumers. International Journal of Market Research, 59(5): 625-654.
Gurau C., Gill A., Dana L.-P. & Sánchez Sánchez C.R. 2017. Human capital, financial strategy and small firm performance: A study of Canadian entrepreneurs. International Journal of Entrepreneurship and Small Business, 31(4): 492-513.
Sánchez Sánchez C. R. 2012. Administración y estrategias de precios. Herramientas para la toma de decisión de marketing. Mexico, Editions Mc Graw Hill. Mexique.
Sánchez Sánchez C.R. 2011. El empoderamiento femenino a través de las microfinanzas: El caso latinoamericano. Editorial Académica Española.
2021-: Corporate Hacking
2021-: Customer Experience Management
2014-: Design Thinking
2015-2017: Innovative Thinking for Business
2014-2015: Integrated Marketing Communication