Montpellier Business School

Dr. Sanchez Sanchez Carlos Raul

Sanchez Sanchez Carlos Raul
Fonction Associate Professor
Teaching department Marketing, Sales and Communication Department
Contact Mail: cr.sanchez@montpellier-bs.com
Tel: +33(0)4 67 10 27 15
Short Bio

Dr. Carlos Raúl Sánchez Sánchez joined Montpellier Business School in September 2014 as an associate professor of marketing and entrepreneurship. He holds a PhD in Management and Economics with over 14 years of experience as a professor, researcher and consultant in Spain, Mexico and France. He has a large experience in new educational trends, especially in blended learning and e-learning. He was a member of the National System of Researchers in Mexico (2008-2010).

Selected intellectual contributions

Boysselle J, Sanchez Sanchez C. & Delre S. 2020. Innover en période de crise: les étudiants alternants plus Précieux que jamais. The Conversation, April.

Sánchez S., Carlos R. & Boyselle J. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.

Masson J., Sanchez Sanchez C.R. & Celhay F. 2017. Is mianzi the only face of Chinese imported-wine consumers? A typology of Chinese imported-wine consumers. International Journal of Market Research, 59(5): 625-654.

Boysselle J. & Sanchez Sanchez C. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.

Gurau C., Gill A., Dana L.-P. & Sánchez Sánchez C.R. 2017. Human capital, financial strategy and small firm performance: A study of Canadian entrepreneurs. International Journal of Entrepreneurship and Small Business, 31(4): 492-513.

Sánchez Sánchez C. R. 2012. Administración y estrategias de precios. Herramientas para la toma de decisión de marketing. Mexico, Editions Mc Graw Hill. Mexique.

Sánchez Sánchez C.R. 2011. El empoderamiento femenino a través de las microfinanzas: El caso latinoamericano. Editorial Académica Española.

Sánchez Sánchez Carlos C.R. & Gallie J.-B. 2010. Adoption of Internet banking: evidence from France. The International Journal of Business and Finance Research.

Sánchez Sánchez C.R. 2006. Empoderamiento femenino, pobreza cualitativa y microfinanzas. In Vara M.J. (Ed.) Estudios sobre género y economía: 83-102. Editions AKAL Economía Actual.

Sánchez Sánchez C. R. 2004. Los Proyectos microempresariales femeninos en la actual coyuntura mexicana. In Rebollo M. A. (Eds.), Mujer y desarrollo en el siglo XXI: voces para la igualdad: 119-128. Editions McGraw Hill.

Sánchez Sánchez Carlos C.R. 2003. Administración del precio en mercadotecnia. Mexico, Editions Cengage.

Teaching

2015-2017: Innovative Thinking for Business
2014-2017: Design Thinking
2014-2015: Integrated Marketing Communication

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