Dr. Merdji M'hamed
|Teaching department||Marketing, Sales and Communication Department|
Dr. M'hamed Merdji, Full Professor, joined MBS in 1999. He holds a PhD in Management from Rennes University (1983). Major topics of research are entrepreneurial strategy and consumer behavior in small and medium-sized firms in the food industry. He published part of his work in both French and international peer-reviewed journals (Australian Journal of Regional Studies, Journal of Asia Pacific Business, Revue Générale du Froid). Given his extensive background in the field, he was appointed international expert from the European Investment Bank and from ANIMA (in charge of European Commission projects oriented towards the Mediterranean) to address issues related to food marketing in the Mediterranean, but extends his expertise also to also in North America (Euromed and Lactimed projects). He is regularly invited in quality of expert in food marketing by international institutions such as the Institute for Advanced Mediterranean Agronomic Studies and the National Institute of Agronomy of Tunisia. He is also reviewer for peer-reviewed research journals such as Economie et Sociétés and Management International. His courses deal mainly with market analysis, sector and strategic marketing.
Cheriet F., Jourdan F. & Merdji M. 2021. Eating together and differently: Halal between standardization and segmentation. In G. Séré de Lanauze (Ed.), Evolution of Social Ties around New Food Practices: 111 - 125. Wiley.
Le Bellac A. & Merdji M. 2020. NAITUP : une histoire à dormir dehors ! Quelle stratégie de communication pour séduire les vacanciers nomades ?. Centrale de Cas et de Médias Pédagogiques (CCMP), June 29.
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In A. Jaouen & F. Le Roy (Eds.), L'innovation Managériale: 91-119. Paris, Dunod.
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In Jaouen A. & Le Roy F. (eds.), L’innovation managériale: 91-120. Paris, Dunod.
Gurău C. & Merdji M. 2008. The internationalization process of online SMEs in the U.K., U.S. and Australia. Journal of Asia-Pacific Business, 9(1): 55-81.
Merdji M. & Johnston R.F. 2006. Collaboration amongst small business olive growers in a globalized word. Australasian Journal of Regional Studies, 12(3): 165-172.
Le Roy F., Merdji M. & Yami S. 2006. ABX. In Ajami R.A., Cool K., Goddard G.J. &Khambata D. (Eds.), International business: Theory and practice. Prentice Hall Business Publishing.
Merdji M., Le Roy F., Yami S. & Seguy F. 2006. Horiba ABX Sa Case study. In Ajami R.A., Cool K., Goddard J.J. & Khambata D. (Eds.), International Business Theory and Practice: 478-483. M.E Sharpe
Estay C. & Merdji M. 2012. Créer et développer une entreprise artisanale. Paris, Dunod.