Montpellier Business School


Position Assistant Professor
Academic department Marketing, Sales, & Branding
Short Bio

Dr. Elsa Kassardjian joined Montpellier Business School in March 2017 as the Head of Faculty Development – Research.
She defended her PhD in Science Communications in 2002 between Lyon (UCBL) and Paris (ENS Cachan).
After a year as a Public and Government Affairs Specialist in Bayer CropScience (France), she worked as a consumer scientist in Auckland, New Zealand. She also spent more than 8 years at the University of Auckland as a senior project manager in charge of all strategic research-related projects.
Within MBS, Elsa is in charge of supporting the Faculty with all research and impact related activities. That includes scientific productions, creation of research chairs, increasing strategic research collaborations….
In February 2020, Elsa became the Head of Research Valorization and September 2023, she became the Director of the Bachelor Program.

Selected intellectual contributions

KASSARDJIAN, E., F. PANTOJA - "From Timeless to Trendy: Anki Luxe Leathers’ Challenges in a Contemporary Luxury World. The Case Center." - 2024, /

BOYSSELLE, J., E. KASSARDJIAN, "How can soft mobility be improved in the workplace?", Qorus, April 2023, vol. April, no. 2023

KASSARDJIAN, E., H. ETCHANCHU, "Climat : inciter à changer les comportements !", Le Monde des Grandes Ecoles & Universités, July 2022

KASSARDJIAN, E., J. GAMBLE, "The use of selected community groups to elicit and understand the values underlying attitudes towards biotechnology.", Public Understanding of Science, January 2008, vol. 2, no. 17, pp. 245-59

KASSARDJIAN, E., S. ROBIN, B. RUFFIEUX, "L'hostilité aux OGM survit-elle à des produits attractifs ?", Revue Française d'Économie, August 2008, no. 26, pp. 21-150

KASSARDJIAN, E., R. A. FERGUSSON, L. R. FERGUSSON, E. A. MACRAE, "Les propriétés nutritionnelles du kiwi.", Phytothérapie, June 2006, vol. 2, no. 4, pp. 87-92

KASSARDJIAN, E., J. GAMBLE, A. GUNSON, S. R. JAEGER, "A new approach to elicit consumers' willingness to purchase genetically modified apples.", British Food Journal, February 2005, vol. 8, no. 107, pp. 541-555

KASSARDJIAN, E., "Influence d'une exposition scientifique sur l'opinion des visiteurs.", La Lettre de l'OCIM, March 2002, no. 81, pp. 18-22

Research themes


Teaching disciplines

Research methodology

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