Montpellier Business School

Dr. Joly Cédrine

Joly Cédrine
Fonction Associate Professor
Research themes Strategic Marketing, Marketing Professionals, Marketing and CSR, Diversity Policies
Teaching department Marketing, Sales and Communication Department
Contact

Email: c.joly@montpellier-bs.com
Tel.: +33 (0)467102528
Fax: +33 (0)467451356

Short Bio

Cédrine Joly is Associate Professor at Montpellier Business School and Head of Marketing, Communication and Sales Department. Prior to her PhD, she worked for five years for the French Canal+ TV Channel as Marketing and Brand Manager. Her research interests cover strategic marketing, CSR and diversity policies in the Business Schools context. During these last three years she has taught strategic marketing and marketing for alternative organizations at the Programme Grande Ecole, EMBA, Master of Science in Marketing and Executive Education Programmes. She presented the results of her research at main European conferences such as the Annual Conference of the European Academy of Management (EURAM), Academy of Marketing, Critical Management Studies, etc. and more recently published papers in La Revue des Sciences de Gestion and in Management International.

Selected intellectual contributions

Joly C., Kessari M., Marais M. & Meyer M. Forthcoming. Collective dynamics of micro-resistance through CSR by academic activists: Collective autoethnography in a French business school. Management International.

Meyer M., Joly C., Jaeck M. & Marais M. 2020. Entre mission et marché : La diversité, enjeu stratégique des grandes écoles de management françaises ? Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), 66(26): 91-114.

Rouher L., Jaouen A., Jaeck M., Joly C. & Kessari M. 2020. Vendre ses produits en direct et en collectif dans un magasin de producteurs : adopter un projet collectif correspondant aux fermes, adapter les fermes au projet. Innovations Agronomiques. 79, 455-469.

Kessari M., Joly C., Jaouen A. & Jaeck M. 2020. Alternative food networks: good practices for sustainable performance, Journal of Marketing Management, 36(15/16): 1417-1446.

Jaouen A., Jaeck M., Joly C. & Kessari M. 2020. Les magasins de producteurs : vers un renouveau de l’action collective des PME agricoles. Revue Internationale PME, 33(3/4): 261-296.

Joly C., Meyer M. & Jaeck M. 2019. L’Oréal : une politique Diversité et Inclusion de toute(s) beauté(s). Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).

Marais M., Joly C, Meyer M., Jaeck M., Kessari M., Andiappan M. & Dufour L. 2020. Legitimizing a diversity policy in a challenging environment: A case study of a French business school. Management International, 24(1): 56-71.

Joly C., Kessari M., Jaeck M. & Jaouen A. 2016. Comment concilier durablement performance économique et performance sociale? Exploration d’un réseau de magasins de producteurs. La Revue des Sciences de Gestion, Direction et Gestion, 278-279: 63-80.

Gallin S., Garcia K. & Joly C. 2015. Fondamentaux du Marketing. In. P. Marquès et J. Granata (Eds.), DUT Techniques de Commercialisation, 1ère année, Dunod: 23-48

Gherra S., Jaeck M., Joly C., Marais M. & Meyer M. 2013. La responsabilité sociale source d'innovations managériales. In A. Jaouen & F. Le Roy (Eds.), L'innovation managériale: 229-253. Paris, Dunod.

Teaching

2010-: Strategic Marketing Advanced. 30/45h. in English & French. Master Programme M2 and Master of Science in Marketing
2013-: Mark'Up Project. 20h. in English & French. Master Programme M1. Solving Strategic Marketing Problem for Orchestra (2014), DELL (2015), Eminence (2016), Decathlon (2017), La Caisse d'Epargne (2018), Asics (2019)
2016-: Social Impact of Marketing. 15h. in English & French. Master Programme M2 and Master of Science in Marketing
2016-: Social Impact of Marketing. 8h. in French. EMBA Programme
2010-2012: International Marketing. 30h. in French. Master Programme M1
2015-2016: Diversity Policy & Overall Performance. 15h. in French. Master Programme M2
2012 and 2013: Strategic Marketing. 15h. in French. VAE programme for Royal Canin and Credit Agricole Managers
2017 and 2019: Customer Relationship Management and Strategic Marketing. 15hX2. in French. VAE programme for Air France Managers
2018 and 2019: Strategic Marketing. 15h. in French. VAE programme for Derichebourg and Carrefour Managers
2019: Strategic Marketing. 15h. in French. VAE programme for FREE Managers

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