Montpellier Business School

Dr. Gast Johanna

Gast Johanna
Fonction Associate professor
Teaching department Entrepreneurship, Strategy, Technology, Innovation, Management
Contact Mail: j.gast@montpellier-bs.com
Tel: +33 (0)4 67 10 27 14
Short Bio

Dr. Johanna Gast, associate professor, joined Montpellier Business School in 2014 and she is also member of Montpellier Research in Management. Before, she obtained a MSc. in Entrepreneurship at the University of Liechtenstein and a BSc. in Economics and Business Economics at Utrecht University. In 2017, she finished her doctoral research on Coopetition at the Lappeenranta University of Technology, Finland, supervised by Dr. Katherine Gundolf (MBS) and Dr. Sascha Kraus (Lappeenranta U. of Technology and University of Liechtenstein). Her current research interests are entrepreneurship, strategy, innovation, family firms, SMEs and management. She has published several articles in journals like Journal of Product Innovation Management, Small Business Economics, International Journal of Management Review, Industrial Marketing Management. Further, she presented results of her work in international conferences such as European Academy of Management, Annual Interdisciplinary Entrepreneurship Conference, Interdisciplinary European Conference on Entrepreneurship Research, etc.

Selected intellectual contributions

Miao C., Laouiti R., Gast J. & Nakara W. Forthcoming. Institutional factors, religiosity, and entrepreneurial activity: A quantitative examination across 85 countries. World Development.

Le Roy F., Bez S.M. & Gast J. 2021. Unpacking the management of oligo-coopetition strategies in the absence of a moderating third party. Industrial Marketing Management, 98: 125-137.

Gernsheimer O., Kanbach D. & Gast J. 2021. Coopetition research - A systematic literature review on recent accomplishments and trajectories. Industrial Marketing Management, 96: 113-134.

Breier M., Kallmuenzer A., Clauss T., Gast J., Kraus S. & Tiberius V. 2020. The role of business model innovation in the hospitality industry during the COVID-19 crisis. International Journal of Hospitality Management, 92: 102723.

Palmer C., Leyer M. & Gast J. 2020. Sand im Getriebe: Wie Digitality Concerns digitale Prozesse behindern. PersonalQuarterly, 4: 34-41.

Kraus S., Claus T., Beier M., Gast J., Zardini A. & Tiberius V. 2020. The economics of COVID-19: Initial empirical evidence on how family firms in five European countries cope with the corona crisis. International Journal of Entrepreneurial Behavior & Research, 26(5): 1067-1092.

Czakon W., Niemand T., Kraus S., Gast J. & Frühstück L. 2020. Designing coopetition for radical innovation: An experimental study of managers' preferences for developing self-driving electric cars. Technological Forecasting & Social Change, 155: 119992.

Kraus S., Gast J., Schleich M., Jones P. & Ritter M. 2019. Content is king: How SMEs create content for social media marketing under limited resources. Journal of Macromarketing, 39(4): 415-430.

Kallmünzer A., Mauracher A., Gast J., Kraus S. & Calabro A. Forthcoming. Internationalization of family firms: The role of networks and coopetition. European Journal of International Management.

Teaching

2014- : Strategic Management (Bachelor & Master )
2018- : Management stratégique (Bachelor & Master)

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