Montpellier Business School

Dr. Althuizen Niek

Althuizen Niek
Fonction Associate professor
Research themes Creativity, marketing management support systems, decision making, marketing communications, aesthetics and product design, consumer ideology and disinformation
Teaching department Marketing, Sales and Communication Department
Contact

Mail: n.althuizen@montpellier-bs.com
Tel: +33 (0) 4 67 10 26 95

Selected intellectual contributions

Althuizen N. & Chen B. 2021. Crowdsourcing ideas using product prototypes: The joint effect of prototype enhancement and the product design goal on idea novelty. Management Science. https://doi.org/10.1287/mnsc.2021.4030

Althuizen N. 2021. Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics. Psychology & Marketing, 38(3): 481-503. [DOI: 10.1002/mar.21449]

Mukherjee S. & Althuizen N. 2020. Brand activism: Does courting controversy help or hurt a brand? International Journal of Research in Marketing, 37(4): 772-788.

Wierenga B., Van Bruggen G. & Althuizen N. 2008. Advances in marketing management support systems. In Wierenga B. (ed.), Handbook of Marketing Decision Models: 561-592. New York, NY: Springer.

Sgourev S. & Althuizen N. 2017. Is it a masterpiece? Social construction and objective constraint in the evaluation of excellence. Social Psychology Quarterly, 80(4): 289-309.

Althuizen N. 2018. Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration. Information Systems Journal, 28(5): 879-904.

Althuizen N. 2017. Communicating a key benefit claim creatively and effectively through five conveyor properties. Psychology & Marketing, 34(1): 5-18.

Althuizen N., Wierenga B. & Chen B. 2016. Managerial decision-making in marketing: Matching the demand and supply side of creativity. Journal of Marketing Behavior, 2(2/3): 129-176.

Althuizen N. & Reichel A. 2016. The effects of IT-enabled cognitive stimulation tools on creative problem solving: A dual pathway to creativity perspective. Journal of Management Information Systems, 33(1): 11-44.

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