Montpellier Business School


Position Associate Professor
Academic department Marketing, Sales, & Branding
Short Bio

Niek Althuizen (PhD, Rotterdam School of Management) is Associate Professor of Marketing at Montpellier Business School and Head of the MSc program “Luxury Marketing in a Sustainable World’. His research interests are creativity in marketing, marketing management information systems, product design aesthetics, and brand disinformation on social media, among other things. His work has been published in journals such as Management ScienceInternational Journal of Research in MarketingJournal of Product Innovation Management, Journal of Advertising, Marketing LettersPsychology & MarketingAmerican Sociological Review, and Journal of Management Information Systems.

Selected intellectual contributions

ALTHUIZEN, N., V. OSBURG, "Understanding and managing the self-wise during a healthcare crisis.", Social Science and Medicine, October 2023, vol. 334, no. October 2023, pp. 116187

ALTHUIZEN, N., S. KLUCAROVA - "The “Emperor’s New Clothes” Effect in Product Valuations: Self versus Others’ Assessments of Aesthetic Design Minimalism by High-Status Brands" - 2023, International University of Monaco, Monaco, Monaco

ALTHUIZEN, N., S. KLUCAROVA - "The “Emperor’s New Clothes” Effect: Consumers’ First-Order versus Second-Order Valuations of Aesthetic Minimalism by High-Status Brands" - 2023, EMAC Conference Proceedings, Odense, Denmark

ALTHUIZEN, N., S. KLUCAROVA - "The “emperor’s new clothes” effect in product design minimalism" - 2023, Society for Marketing Advances, Fort Worth, United States of America

CHEN, B., N. ALTHUIZEN, "The effects of exposure to others’ ideas and ratings on online crowdsourcing platforms jointly influence subsequent idea generation performance: A socio-cognitive perspective.", Journal of Product Innovation Management, September 2022, vol. 39, no. 5, pp. 643-661

ALTHUIZEN, N., B. CHEN, "Crowdsourcing ideas using product prototypes: The joint effect of prototype enhancement and the product design goal on idea novelty.", Management Science, April 2022, vol. 68, no. 4, pp. 3008-3025

ALTHUIZEN, N., "Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics.", Psychology and Marketing, March 2021, vol. 38, no. 3, pp. 481-503

MUKERJEE, S., N. ALTHUIZEN, "Brand activism: Does courting controversy help or hurt a brand?", International Journal of Research in Marketing, December 2020, vol. 37, no. 4, pp. 772-788

ALTHUIZEN, N., "Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration.", Information Systems Journal, September 2018, vol. 28, no. 5, pp. 879-904

SGOUREV, S., N. ALTHUIZEN, "Is it a masterpiece? Social construction and objective constraint in the evaluation of excellence.", Social Psychology Quarterly, December 2017, vol. 80, no. 4, pp. 289-309

Research themes

Advertising, Business ethics, Marketing, Artificial intelligence, Information systems management, Managerial innovation

Teaching disciplines

Marketing Fundamentals, Responsible Marketing Mix, Marketing Research, Marketing Management

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