Master Agnès Le Bellac
Research themes :
Teaching department :
Marketing, Sales and Communication Department
Tel: +33 18.104.22.168.06
Agnès Le Bellac, Associate Professor in Marketing, started to work as at Groupe Sup de Co Montpellier Business School in October 2000. She was Head of the MBS Marketing Concentration between October 2005 and June 2014. She was also head of the MBS Marketing department during 5 years between 2010 and 2015. She is heavily involved in student’s projects and was supervisor of a GSCM student’s special issue for the news magazine “L’Express” (award winner 2006 for the best contribution in a Grande Ecole competition offered annually by the journal). Since June 2014, she has been involved in the StratMeUp project, consulting missions with local companies handled by the students. Her dual role has consisted of coaching a great number of students' groups and delivering information to the professors-coaches about the best way to guide the students during this mission. Last but not least, she has become Head of Case studies policy since 2017. This means that she has been in charge of finding all the solutions to develop the number of case studies written and published by the professors.
During these last years she has taught the courses of Marketing Fundamentals, Market Research, Sector Marketing, Brand Marketing and Marketing Communication at GSCM. She also does consulting, conducts surveys for local companies and writes several marketing cases.
Selected Intellectual Contributions
Le Bellac A. 2018. SANAE (entreprise de conseil): lancement en BtoB. Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).
Le Bellac A. 2017. Brassy: Stratégie touristique en milieu sylvestre. Centrale de Cas et de Médias Pédagogiques (CCMP).
Le Bellac A. & Gurau C. 2017. SPA de Montpellier: performance et marketing social. Centrale de Cas et des Médias Pédagogiques (CCMP).
Le Bellac A. 2016. PME BIOCASH: quelle stratégie marketing pour les produits biologiques ? Centrale des Cas et Medias Pédagogiques de Paris (CCMP).
Balbo L., De Lanauze G., Le Bellac A., Lichltlé M-C., Miffsud M Rodhain A. & Siadou B. 2014. La nécessaire prise en compte du marketing dans la lutte contre l’obésité. In A. Marcellini & V. Fortier (Eds.), L'obésité en question. Analyse transdisciplinaire d’une épidémie. Bordeaux, Les Etudes Hospitalières, Collection A la croisée des regards.
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In A. Jaouen & F. Le Roy (Eds.), L'innovation Managériale: 91-119. Paris, Dunod.
Gurău C. & Le Bellac A. 2014. Sustainable development: alternative market models for practical implementation. International Journal of Environmental Cultural Economic and Social Sustainability, 9(3): 15-29.
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In Jaouen A. & Le Roy F. (eds.), L’innovation managériale: 91-120. Paris, Dunod.
Gurău C. & Le Bellac A. 2012. Sustainable development: Alternative market models for practical implementation. International Conference in Environmental, Cultural, Economic and Sustainability, January 10-12, Vancouver, Canada.
Marandi E., Gurău C., Le Bellac A. & Daoudieh O. 2011. Investigating the predictive capacity of psychographic variables regarding green consumer behaviour: a study of Jordanian university students. Academy of Marketing Conference (AMC), July 5-7, Liverpool, UK.
Integrated Marketing Communication in Master 1 (in french)
Sector Marketing in Master of Science (in english)