Master Le Bellac Agnès
| Fonction | Associate Practioner Professor |
| Research themes | Marketing |
| Teaching department | Marketing, Sales and Communication Department |
| Contact | Email: a.lebellac@montpellier-bs.com |
Agnès Le Bellac, Associate Professor in Marketing, started to work as at Groupe Sup de Co Montpellier Business School in October 2000. She was Head of the MBS Marketing Concentration between October 2005 and June 2014. She was also head of the MBS Marketing department during 5 years between 2010 and 2015. She is heavily involved in student’s projects and was supervisor of a GSCM student’s special issue for the news magazine “L’Express” (award winner 2006 for the best contribution in a Grande Ecole competition offered annually by the journal). Since June 2014, she has been involved in the StratMeUp project, consulting missions with local companies handled by the students. Her dual role has consisted of coaching a great number of students' groups and delivering information to the professors-coaches about the best way to guide the students during this mission. Last but not least, she has become Head of Case studies policy since 2017. This means that she has been in charge of finding all the solutions to develop the number of case studies written and published by the professors.
During these last years she has taught the courses of Marketing Fundamentals, Market Research, Sector Marketing, Brand Marketing and Marketing Communication at GSCM. She also does consulting, conducts surveys for local companies and writes several marketing cases. Since March 2020, as the new Innovation Manager, she is in charge of developing MBS employee involvement in innovation in order to increase collaborative and strategic new opportunities. She created in particular innovation groups, trained to Design Thinking Method, with specific missions to complete.
Le Bellac A. & Merdji M. 2020. NAITUP : une histoire à dormir dehors ! Quelle stratégie de communication pour séduire les vacanciers nomades ?. Centrale de Cas et de Médias Pédagogiques (CCMP), June 29.
Le Bellac A. & Boysselle J. 2019. Réfugiés : bienvenue ! Comment utiliser le marketing social pour venir en aide aux réfugiés ? Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).
Le Bellac A. & Boysselle J. 2019. Refugees: Welcome! How to take advantage of social marketing to help refugees ? Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).
Le Bellac A. 2018. SANAE (entreprise de conseil): lancement en BtoB. Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).
Le Bellac A. 2017. Brassy: Stratégie touristique en milieu sylvestre. Centrale de Cas et de Médias Pédagogiques (CCMP).
Le Bellac A. & Gurau C. 2017. SPA de Montpellier: performance et marketing social. Centrale de Cas et des Médias Pédagogiques (CCMP).
Le Bellac A. 2016. PME BIOCASH: quelle stratégie marketing pour les produits biologiques ? Centrale des Cas et Medias Pédagogiques de Paris (CCMP).
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In A. Jaouen & F. Le Roy (Eds.), L'innovation Managériale: 91-119. Paris, Dunod.
Gurău C. & Le Bellac A. 2014. Sustainable development: alternative market models for practical implementation. International Journal of Environmental Cultural Economic and Social Sustainability, 9(3): 15-29.
Joly C., Le Bellac A., Folcher P., Gurau C., Villemus P., Merdji M. & Boysselle J. 2013. Les innovations en marketing. In Jaouen A. & Le Roy F. (eds.), L’innovation managériale: 91-120. Paris, Dunod.
2020-2021:
Integrated Marketing Communication in Master 1 (in french)
Sector Marketing in Master of Science (in english)
Markup Project in Master 1 (in english)
