Dr. Stéphanie Feiereisen
Teaching department :
Marketing, Sales and Communication Department
Dr Stephanie Feiereisen is Associate Professor of Marketing at Montpellier Business School. She holds a doctorate from Aston Business School, UK. Her research interests include the consumption of digital media and entertainment, along with consumer responses to really new products and services. Her work is published in peer-reviewed journals, such as Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, etc. She has teaching experience in Digital Marketing, Marketing Management and Consumer Behavior.
Selected Intellectual Contributions
Van Laer T., Feiereisen S. & Visconti L.M. 2019. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96: 135-146.
Feiereisen S., Rasolofoarison D., De Valk K. & Schmitt J. 2019. Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach. Journal of Business Research, 95: 253-265.
Van Laer T., Visconti L.M. & Feiereisen S. 2018. Need for narrative. Journal of Marketing Management. 34 (5/6): 484-496.
Feiereisen S., Wong V. & Broderick A.J. 2013. Is a picture always worth a thousand words? The impact of presentation formats in consumers’ early evaluations of Really New Products (RNPs). Journal of Product Innovation Management, 30 (S1): 159-173.
Henning V., Hennig-Thurau T. & Feiereisen S. 2012. Giving the expectancy-value model a heart. Psychology and Marketing, 29(10): 765-781.
Feiereisen S., Broderick A.J. & Douglas S.P. 2009. The effect and moderation of gender identity congruity: Utilizing ‘real women’ advertising images. Psychology & Marketing. 26(9): 813-843.
Feiereisen S., Wong V. & Broderick A.J. 2008. Analogies and mental simulations in learning for RNPs (Really New Products): The role of visual attention. Journal of Product Innovation Management. 6 (25): 593-607.
Courses taught at Montpellier Business School: Digital Marketing and Storytelling in the Digital Era.
Courses previously taught at Cass Business School: Consumer Behaviour and Consumer Behaviour, Shopping, Experience and the Impact of Social Media
Courses previously taught at Aston Business School: Consumer Behaviour and Marketng Management