Dr. Steffie Gallin
Teaching department :
Marketing, Sales and Communication Department
Dr. Steffie Gallin has joined Montpellier Business School as an Assistant Professor since September 2021. She holds a PhD in Management Sciences [marketing] (University of Montpellier, 2017). Her research works were awarded twice: The Best Paper Award (Day of Food Industry Marketing, Montpellier, 2016) & the Best Doctoral Research Work in Digital Marketing (Audencia Business School, Nantes, 2018). She focuses on social networks, online communities, eating behaviors, and social influence. She has already published in journals such as Décisions Marketing.
Selected Intellectual Contributions
Gallin S., Lichtlé M.C. & Balbo L. 2019. Le rôle de la comparaison sociale dans les communautés en ligne de soutien à la perte de poids. Décisions Marketing 95(3): 33-55.
Gallin S., Garcia K. & Joly C. 2015. Fondamentaux du Marketing. In. P. Marquès et J. Granata (Eds.), DUT Techniques de Commercialisation, 1ère année, Dunod: 23-48
2021-2022: Strategic Marketing and Responsible Marketing Mix (Montpellier Business School)
2020-2021: Strategic Marketing & Product Management, International Marketing, Responsible Marketing Mix (Montpellier Business School),and From Studies to Action (Institut Agro, Montpellier)
2019-2020: Strategic Marketing & Product Management and Responsible Marketing Mix (Montpellier Business School)
2018-2019: Geomarketing (YSCHOOLS, Troyes), Research Writing (SKEMA, Paris), and Digital Marketing & Social Networks (Audencia Business School, Nantes)
2016-2018: Management Practices, Trade, Corporate communication, and Marketing Basics (Institut Montpellier Management)