Dr. Niek Althuizen
Research themes :
Creativity, marketing management support systems, decision making, marketing communications, aesthetics and product design, consumer ideology and disinformation
Teaching department :
Marketing, Sales and Communication Department
Tel: +33 (0) 4 67 10 26 95
Selected Intellectual Contributions
Mukherjee S. & Althuizen N. Forthcoming. Brand activism: Does courting controversy help or hurt a brand? International Journal of Research in Marketing.
Wierenga B., Van Bruggen G. & Althuizen N. 2008. Advances in marketing management support systems. In Wierenga B. (ed.), Handbook of Marketing Decision Models: 561-592. New York, NY: Springer.
Sgourev S. & Althuizen N. 2017. Is it a masterpiece? Social construction and objective constraint in the evaluation of excellence. Social Psychology Quarterly, 80(4): 289-309.
Althuizen N. 2018. Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration. Information Systems Journal, 28(5): 879-904.
Althuizen N. 2017. Communicating a key benefit claim creatively and effectively through five conveyor properties. Psychology & Marketing, 34(1): 5-18.
Althuizen N., Wierenga B. & Chen B. 2016. Managerial decision-making in marketing: Matching the demand and supply side of creativity. Journal of Marketing Behavior, 2(2/3): 129-176.
Althuizen N. & Reichel A. 2016. The effects of IT-enabled cognitive stimulation tools on creative problem solving: A dual pathway to creativity perspective. Journal of Management Information Systems, 33(1): 11-44.
Althuizen N. & Wierenga B. 2014. Supporting creative problem solving with a case-based reasoning system. Journal of Management Information Systems, 31(1): 309-340.
Althuizen N. & Sgourev S. 2014. Pieces de resistance? Core and casual consumers’ valuations of aesthetically incongruent artworks. Psychology & Marketing, 31(8): 604-614.
Sgourev S. & Althuizen N. 2014. “Notable” or “not able”: When are acts of inconsistency rewarded? American Sociological Review, 79(2): 282-302.