Dr. Linda Hollebeek

Dr. Hollebeek Linda joined MBS in 2017 as an Associate Professor in the Marketing Department. Before Joining MBS in 2017, Linda was an Associate Professor at the University of Auckland, New Zealand. She is also a Full Professor (Adjunct) at Tallinn University of Technology.
Her research interests focus on the concept of consumer- and/or customer engagement and interactive consumer/brand relationships. Linda’s work has published in Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Interactive Marketing, and Journal of Business Research, among others.
Her teaching interests include marketing management, service marketing, strategic brand management, international marketing and consumer behaviour. At MBS, she is teaching the Master's course Global Marketing Management and has also taught the DBA course titled Qualitative Research Methods for MBS in Zhengzhou (in collaboration with Henan Modern Engineering Management Institute).
She is the recipient of a 2018 Journal of Services Marketing Outstanding Paper Award, a 2016 Emerald Citations of Excellence Award, a 2015 Outstanding Paper Award, the 2014 Australia-New Zealand Marketing Academy's Emerging Researcher Award, the University of Waikato's 2012 Dean's Award for Outstanding Emerging Scholar, and a number of other awards. Linda has consulted to various companies including Coca-Cola, Foodstuffs, Westpac, Soljan’s Wines, the New Zealand Department of Labor, the New Zealand Commerce Commission and the University of Auckland’s Graduate School of Enterprise.

Karahasanović A., Hollebeek L.D., Chasanidou D. & Gurau C. Forthcoming. Customer engagement’s temporal dimension and its relevance for the service innovation process: A theoretical model. In Hollebeek, L.D. and Sprott, D.E. (Eds.), Handbook of Research on Customer Engagement. Edward Elgar, London, UK.

Hollebeek L. & Macky K. 2019. Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45: 27-41.

Hollebeek L., Ul Islam J., Macky K., Taguchi T. & Costley C. 2018. Personality-based consumer engagement styles: conceptualization, research propositions and implications. In The Handbook of Research on Customer Engagement. Edward Elgar.

Marbach J., Borthei Ravazi N., Lages C. & Hollebeek L. 2018. Positively and negatively valenced customer engagement: The constructs and their organizational consequences. In The Handbook of Research on Customer Engagement. Edward Elgar.

Hollebeek L.D., Jaakkola E. & Alexander M. 2018. Beyond the dyadic: Customer engagement in increasingly networked environments. Journal of Service Management, 29(3).

Islam J., Rahman Z. & Hollebeek L. 2018. Consumer engagement in online brand communities: A solicitation of congruity theory. Internet Research, 28(1): 23-45.

Hollebeek L.D., Srivastava R.K. & Chen T. (2019), S-D logic-informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science. 47(1), 161-185.