Dr. Laurie Balbo
Research themes :
Marketing, consumer behaviour, Research methodology, Data analysis
Teaching department :
Marketing, Sales and Communication Department
Tel.: +33 (0)467102599
Fax: +33 (0)467451356
Dr. Laurie Balbo joined Montpellier Business School as an Assistant Professor in Marketing in September 2012. Her doctoral research, defended in December 2011 and under the supervision of Professor Marie-Laure Gavard-Perret (Grenoble University) aimed at answering the following research question: how to improve health communications effectiveness? In 2012, her doctoral thesis received the Association Française du Marketing (AFM) and the FNEGE (Fondation Nationale pour l’Enseignement de la Gestion des Entreprises) annual PhD awards. During these last seven years, she taught Marketing and Data Analysis to undergraduate and post graduate students. She presented results of her doctoral research and other research at main Marketing conferences such as the Annual Conferences of the Association for Consumer Research (ACR), the European Marketing Academy (EMAC) and the Association Française du Marketing (AFM) and published her work in ranked peer reviewed journal articles: Recherche et Applications en MarketingFood, Quality and Preferences, Décisions Marketing, Systèmes d'Information & Management.
Selected Intellectual Contributions
Gallin S., Lichltlé MC. & Balbo L. Forthcoming. Le rôle de la comparaison sociale dans les communautés en ligne de soutien à la perte de poids. Décisions Marketing.
2017: Recherche et Applications en Marketing (Reviewer, 1 paper)
2018: Recherche et Applications en Marketing (Reviewer, 2 papers)
2017: Décsions Marketing (Reviewer, 2 papers)
2019: Workshop onIot for Responsible Behaviours: A Social Perspective. February 13-14, Grenoble, France. (Organizer together with: A. Helme-Guizon & S. Battaoui).
Balbo L., Jeannot F. & Helme-Guizon A. 2017. When recommending a product backfires: The effects of justification and source on user responses to online personalized recommendations. Systèmes d'Information et Management, 22(2): 81-102.
Balbo L., Jeannot F. & Estarague J. 2017. Promouvoir les comportements de santé pro-sociaux: l’association du cadrage du message et de la distance sociale. Décisions Marketing, 85:
List of the courses taught in the last two years
Market Research: PGE1
Consumer Psychology & Behavior: PGE3 & Msc in Marketing
Retail Marketing: PGE3
Qualtrics & SPSS: Msc in Marketing, MSc in Lean Operation Management, Msc in International Business
Data Analysis with SPSS: Doctoral students of Montpellier University