Dr. Jonathan Luffarelli
Teaching department :
Marketing, Sales and Communication Department
I am an Assistant Professor of Marketing at Montpellier Business School (Montpellier, France). Prior to joining Montpellier Business School, I worked as an Assistant Professor of Marketing at Cass Business School (London, UK; 2015-2018) and as an Adjunct Professor of Marketing at IE Business School (Madrid, Spain; 2012-2015).
My research interests lie in understanding the effects of brand aesthetics, brand personality, and corporate social responsibility on brand equity. To carry out my research, I employ various empirical methods, including experiments, surveys, event studies, and secondary data analyses.
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Selected Intellectual Contributions
Mahmood A., Luffarelli J. & Mukesh M. 2019. “What's in a Logo? The impact of complex visual cues in equity crowdfunding. Journal of Business Venturing, 34 (1): 41-62.
Luffarelli J., Stamatogiannakis A. & Yang H. 2019. The Visual asymmetry effect: An interplay of logo design and brand personality on brand equity. Journal of Marketing Research, 56: 89-103.
Luffarelli J. & Amrou A. 2018. The impact of indirect corporate social performance signals on firm value: Evidence from an event study. Corporate Social Responsibility and Environmental Management, 25: 295-310
2019 - Data Analytics for Marketing, avg. rating: ongoing (MSc; Montpellier Business School)
2018 & 2019 - International Marketing, avg. rating: 4.64/5 (BIBA; Montpellier Business School)
2016 & 2017 - Marketing Strategy, avg. rating: 4.50/5 (EMBA; Cass Business School)
2016 - Brand Aesthetic & Sensory Marketing, avg.rating: n.a. (Ph.D.; Cass Business School)
2015-2017 - Marketing Strategy and Practice, avg. rating: 4.61/5 (MSc; Cass Business School)
2014 & 2015 - Introduction to Marketing, avg. rating: 4.83/5 (BBA; IE Business School)