Dr. Elsa Kassardjian
Teaching department :
Marketing, Sales and Communication Department
Dr. Elsa Kassardjian joined Montpellier Business School in March 2017 as the Head of Faculty Development – Research.
She defended her PhD in Science Communications in 2002 between Lyon (UCBL) and Paris (ENS Cachan).
After a year as a Public and Government Affairs Specialist in Bayer CropScience (France), she worked as a consumer scientist in Auckland, New Zealand. She also spent more than 8 years at the University of Auckland as a senior project manager in charge of all strategic research-related projects.
Within MBS, Elsa is in charge of supporting the Faculty with all research and impact related activities. That includes scientific productions, creation of research chairs, increasing strategic research collaborations….
Selected Intellectual Contributions
Gamble J. & Kassardjian E. 2008. The use of selected community groups to elicit and understand the values underlying attitudes towards biotechnology. Public Understanding of Science, 17(2):245-59.
Kassardjian E., Robin S. & Ruffieux B. 2008. L'hostilité aux OGM survit-elle à des produits attractifs ? Revue française d économie, 26: 21-150.
Kassardjian E., Ferguson R.A., Ferguson L. R. & Macrae E. A. Les propriétés nutritionnelles du kiwi. Phytothérapie, 4(2):87-92.
Kassardjian E., Gamble J., Gunson A. & Jaeger S. R. 2005. A new approach to elicit consumers' willingness to purchase genetically modified apples. British Food Journal, 107(8):541-555.
Kassardjian E. 2002. Influence d'une exposition scientifique sur l'opinion des visiteurs. La Lettre de l'OCIM, 81: 18-22.