Dr. Cédrine Joly

Cédrine Joly is Associate Professor at Montpellier Business School and Head of Marketing, Communication and Sales Department. Prior to her PhD, she worked for five years for the French Canal+ TV Channel as Marketing and Brand Manager. Her research interests cover strategic marketing, CSR and diversity policies in the Business Schools context. During these last three years she has taught strategic marketing and marketing for alternative organizations at the Programme Grande Ecole, EMBA, Master of Science in Marketing and Executive Education Programmes. She presented the results of her research at main European conferences such as the Annual Conference of the European Academy of Management (EURAM), Academy of Marketing, Critical Management Studies, etc. and more recently published papers in La Revue des Sciences de Gestion and in Management International.

Jaouen A., Jaeck M., Joly C., & Kessari M. Forthcoming. Les magasins de producteurs : vers un renouveau de l’action collective des PME agricoles. Revue Internationale PME.

Joly C., Meyer M. & Jaeck M. 2019. L’Oréal : une politique Diversité et Inclusion de toute(s) beauté(s). Centrale des Cas et des Medias Pédagogiques de Paris (CCMP).

Joly C., Kessari M., Marais M., Meyer M. 2019. Collective dynamics of micro-resistance from CSR academic activists: a longitudinal auto-ethnography within a French Business School. Journée Scientifique "Les écoles de gestion1 : objets de la critique mais aussi acteurs de la résistance et de la (leur) transformation ?", ESG UQAM, October 1st, Montréal, Canada.

Marais M., Joly C, Meyer M, Jaeck M., Kessari M., Andiappan M. & Dufour L. Forthcoming. Legitimizing a diversity policy in a challenging environment: A case study of a French business school. Management International.

Joly C. & Meyer M. 2017: Le management inclusif. Tour de France de l'égalité Femmes-Hommes, Réseau d'égalité professionnel Passerelles, Montpellier Business School & Orange, December 05, Montpellier, France.

Jaeck M, Joly C, Marais M. & Meyer M. 2018. Imitation, tension, and hybridization: CSR in French Business Schools. 13ème congrès RIODD, October 16-18, Grenoble, France.

Marais M., Joly C., Meyer M. & Jaeck M. 2018. La RSE dans les grandes écoles de management, du désamour à l’intégration stratégique. The conversation, March 3. [http://theconversation.com/la-rse-dans-les-grandes-ecoles-de-management-du-desamour-a-lintegration-strategique-91882].

Jaeck M., Jaouen A., Joly C. & Kessari M. 2018. Qui sont les magasins de producteurs du Grand Sud ? Typologie, références technico-économiques et mise en débat. Séminaire de restitution MagPro, CASDAR, February 5-6, Anduze, France.

Joly C. 2017. Teaching Corporate Social Responsibility (CSR): special features and proposals for management education. World Environmental Education Congress, September 9-15, Vancouver, BC, Canada.

2010-: Strategic Marketing Advanced. 30/45h. in English & French. Master Programme M2 and Master of Science in Marketing
2013-: Mark'Up Project. 20h. in English & French. Master Programme M1. Solving Strategic Marketing Problem for Orchestra (2014), DELL (2015), Eminence (2016), Decathlon (2017), La Caisse d'Epargne (2018), Asics (2019)
2016-: Social Impact of Marketing. 15h. in English & French. Master Programme M2 and Master of Science in Marketing
2016-: Social Impact of Marketing. 8h. in French. EMBA Programme
2010-2012: International Marketing. 30h. in French. Master Programme M1
2015-2016: Diversity Policy & Overall Performance. 15h. in French. Master Programme M2
2012 and 2013: Strategic Marketing. 15h. in French. VAE programme for Royal Canin and Credit Agricole Managers
2017 and 2019: Customer Relationship Management and Strategic Marketing. 15hX2. in French. VAE programme for Air France Managers
2018 and 2019: Strategic Marketing. 15h. in French. VAE programme for Derichebourg and Carrefour Managers
2019: Strategic Marketing. 15h. in French. VAE programme for FREE Managers