Dr. Carlos Raul Sanchez Sanchez
Teaching department :
Marketing, Sales and Communication Department
Tel: +33(0)4 67 10 27 15
Dr. Carlos Raúl Sánchez Sánchez joined Montpellier Business School in September 2014 as an associate professor of marketing and entrepreneurship. He holds a PhD in Management and Economics with over 14 years of experience as a professor, researcher and consultant in Spain, Mexico and France. He has a large experience in new educational trends, especially in blended learning and e-learning. He was a member of the National System of Researchers in Mexico (2008-2010).
Selected Intellectual Contributions
Sánchez S., Carlos R. & Boyselle J. 2018. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal: 949-982. Editorial AIREPME.
Boysselle J. & Sanchez Sanchez CR. 2017. Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry. V Congreso Internacional de Investigación en Emprendimiento y de la Micro, Pequeña y Mediana empresa en México (CIIEMIPYME), October 24-27, Cancun, Mexique.
Masson J., Sanchez Sanchez C.R. & Celhay F. 2017. Is mianzi the only face of Chinese imported-wine consumers? A typology of Chinese imported-wine consumers. International Journal of Market Research, 59(5): 625-654.
2016: Solving a strategic business problem for Association Mas de Carles, StratMeUp student project. Montpellier, France.
Gurau C., Gill A., Dana L.-P. & Sánchez Sánchez C.R. 2017. Human capital, financial strategy and small firm performance: A study of Canadian entrepreneurs. International Journal of Entrepreneurship and Small Business, 31(4): 492-513.
Gregoire A., Dos Santos C. & Sánchez Sánchez C-R. Forthcoming. Eléments pour une approche client dans un service medico-social. EMPAN.
Sánchez Sánchez C.R., Masson J. & Celhay F. 2016. Is mianzi the only face of Chinese wine consumers?A typology of Chinese wine consumers. American Association of Wine Economists (AAWE), June 21-25, Bordeaux, France.
2016: Supervision of 8 MSc Master Thesis, Montpellier Business School.
2015: Supervision of 16 MBS Master Thesis, Montpellier Business School, France.
2014: Strat’innov student project. Solving a strategic business problem for Naho Cosmetics, Montpellier, France. (October 2014 to January 2015, coaching of 6 students)
2015-2017: Innovative Thinking for Business
2014-2017: Design Thinking
2014-2015: Integrated Marketing Communication