Dr. Calin Gurau
Research themes :
Teaching department :
Marketing, Sales and Communication Department
Dr. Călin Gurău, Associate Professor of Marketing, started to work at Montpellier Business School in October 2004. He obtained two PhDs in Marketing (Oradea, Romania in 1998; Southampton, UK in 2001) was visiting professor at University of Vienna, Austria; Duke University, USA; University of Angers, France; University of Oxford and Heriot-Watt University, UK. At present, he teaches Strategic and International Marketing to undergraduate and MBA students. In December 2005 he obtained the right to supervise PhD students in France, from the University Aix-Marseille III. He publishes his research on entrepreneurship, marketing and strategy, focusing mainly on the business strategy of biotech SMEs and Internet Marketing, in international peer-reviewed journals such as: Group & Organization Management, Journal of Small Business and Entrepreneurship, Technology Analysis & Strategic Management, Journal of Information Technology, Journal of Consumer Marketing, Journal of Consumer Behaviour, International Marketing Review, Journal of Communication Management, International Journal of Entrepreneurship and Small Business, Qualitative Market Research: An International Journal, etc.
Selected Intellectual Contributions
Benkraiem R., Gurau C., Hoang T., Lahiani A. & Seran T.L. Forthcoming. Bank leverage choices of French SMEs: A quantile analysis. International Journal of Entrepreneurship and Small Business.
Gurau C. & Dana L.P. 2019. Limits of entrepreneurship? Conference on Business and Entrepreneurial Economics, May 15-18, Dubrovnik, Croatia.
Karahasanović A., Hollebeek L.D., Chasanidou D. & Gurau C. Forthcoming. Customer engagement’s temporal dimension and its relevance for the service innovation process: A theoretical model. In Hollebeek, L.D. and Sprott, D.E. (Eds.), Handbook of Research on Customer Engagement. Edward Elgar, London, UK.
Gurău C. & Ranchhod A. Forthcoming. Implementing Big Data analytics in small firms: A situated human practice approach. Canadian Journal of Administrative Sciences.
Dana L.-P., Gurău C, Light I. & Muhammad N. Forthcoming. Family, community and ethnic capital as entrepreneurial resources: Toward an integrated model. Journal of Small Business Management.
Gurau C. 2019. Participation to the Digital Marketing Summit, August 28-29, Chicago, US.
Benkraiem R., Gurau C., Hoang T., Lahiani A. & Seran T.L. 2018. The bank leverage choice of SMEs: A nonlinear evidence from France. World Finance & Banking Symposium, Asia University, December 13-14, Taichung, Taiwan.
Gurău C. & Dana L.-P. 2018. Don’t act; think, differently - for a moment. Les Rencontres de St. Gall, September 2-5, St. Gall, Switzerland.
Gurău C. 2018. The sharing economy: Stakeholders, interests, benefits and challenges. ‘Marketing - From Information to Decision’ International Conference, October 26-27, Cluj, Romania.
Gurău C. 2018. Marketing at a crossroad: Balancing customer and shareholder value. ‘Marketing - From Information to Decision’ International Conference, October 26-27, Cluj, Romania