Dr. Audrey Portes
Teaching department :
Marketing, Sales and Communication Department
Dr Audrey Portes is an Assistant Professor of Marketing at Montpellier Business School since September 2021. She previously was Maître de Conférences at Aix Marseille University for 2 years. She holds a doctorate in Marketing from Montpellier University (2018) and a Master degree in Digital Marketing.
Her research interests include ethics in a digital environment, privacy, transparency, dark sides of social medias, IoT acceptance and use, algorithms influence... Her work is published in peer-reviewed journals, such as Recherche et Applications en Marketing or Management & Avenir. She is a member of the HUman at home projecT (HUT) consortium where she works with companies, multi-disciplinary researchers and Métropole de Montpellier on the development of the "smart home".
She worked for 8 years as a consultant and developped several digital marketing strategies (SEO, SEM, SMO, blogging, online event communication,...) for different types of companies. She also was a pedagogical engineer for a collaborative platform (Digital Student Challenge) during a year.
Selected Intellectual Contributions
Portes A., N’Goala G. & Cases A-S. 2020. La transparence numérique: Dimensions, antécedents et conséquences sur la qualité des relations clients. Recherche et Applications en Marketing. 35(4):72-98.
Portes A., Cases A.S. & N’Goala G. 2017. Vers une définition de la transparence perçue de la relation client sur les canaux digitaux. Management & Avenir. 94(4): 105-129.
Portes A. & Estarague J. 2015. Module 16 e-marketing. In P. Marquès et J. Granata (Eds), DUT TC 2ème année. Dunod, 310-328.
Courses taught at Montpellier Business School (2021-2022):
- Digital Marketing (EMBA, PGE1, PGE3)
- Marketing Mix (PGE1)
Courses previously taught at Aix Marseille University, IAE Montpellier and IUT Toulouse (2014-2021)
- Introduction to management – L1 / Theorie of organizations – L3
- Strategic marketing – L3
- Market studies – L3
- Digital communication – Master 1 / Digital marketing – Master 2
- Consumer behavior and nudge marketing - Master 2
- Channel distribution and digital transparency - Master 2
- Ethics in digital marketing – Master 2
- CRM – Master 2